Learn the key drivers of change and likely evolution paths. Includes the emergence of dominant core platforms and ‘SuperApps’; changes in the buyer landscape; new technology procurement / management roles; and more.
Available On-Demand From June 9th Learn the critical business decisions when adding software to a services business. Includes implications of launching incremental software offers, hybrid solutions and standalone products; technical development options; branding; cannibalisation risk and more.
Available On-Demand From June 2nd Learn how the business models for professional services and software companies vary. Includes differences in capital investment, revenue models, staff profiles, growth process and more.
Available On-Demand From May 26th Learn what makes a great research technology product with principles, examples and recommendations across diverse sub-categories. Includes user experience and design components, integrations, portability, product education and more.
Available On-Demand From May 19th Learn the main elements of Product Led Growth: using software as the main vehicle for marketing, sales, onboarding, retention and expansion. Includes pricing strategies, viral loops, metrics and more; also explains where PLG is not an appropriate strategy.
Available On-Demand From May 12th Learn how customers are changing and fragmenting; how research and analytics is becoming embedded into different departments and user types; where the biggest growth opportunities are emerging; all illustrated with pragmatic customer personas.
Learn how the boundaries of the research technology market are growing and changing shape; know the different categories, the new types of users, the role of machine learning, evolving enterprise workflows and more.
Learn about the latest developments driving the business-to-business SaaS industry and what they mean for research technology: consumerising experiences, overwhelmed buyers, empowered users, No Code / Low Code platforms and more.
Masterclass Series: Technology Strategy for Agencies 80 Lessons for Leaders on the Journey from Services to Software ENROL NOW Overview This masterclass series will help agencies develop their strategy for a more technology-driven industry. It will contain valuable lessons, examples and recommendations for agencies who want to: Understand the evolving competitive landscape for agile, automated …
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Free Online Masterclass: Weds March 24th – 10am EST, 3pm UK Analytics Translators – the new must-have role, according to McKinsey – bridge the gap between data science and business teams. They create meaning from analytics to help stakeholders make informed decisions. Insight managers and agency researchers increasingly need to be analytics translators for their …
Live Webinar-Based Training SeriesFirst Session: Weds Mar 31st – 10am EST | 3pm UK SIGN UP ONCE FOR ALL SESSIONS Get a solid foundation in online qualitative research This free course is for anyone who wants learn the basics of online qualitative research. You’ll learn about the different methods and tools; get practical tips for …
TOPICS TUTOR FAQ ENQUIRE Fundamentals of New UX Research Methods Interactive Training Workshop ENQUIRE ABOUT THIS WORKSHOP An introduction from your workshop leader, Michele Ronsen ENQUIRE ABOUT THIS WORKSHOP Why join this workshop? User Experience Research is growing quickly. This hands-on, highly interactive workshop will inspire you to apply UXR best practices and approaches to …
TOPICS TUTOR FAQ ENQUIRE Masterclass in Design Thinking, Innovation & Creativity Live Online Workshop ENQUIRE ABOUT THIS COURSE An introduction from the course tutor, Rinat Sherzer ENQUIRE ABOUT THE COURSE Why join this course? Learn the Design Thinking process from inception to validation. Understand users, uncover insights, prototype & test. Design Thinking is the leading …
TOPICS TUTOR FAQ ENQUIRE Mastering Storytelling The proven method for developing evidence-based stories ENQUIRE ABOUT THIS COURSE Why join this course? Motivate and mobilise audiences by designing and delivering compelling insight reports and presentations The difference between reports and presentations that stick and spread throughout the organisation and just another interesting piece of information that …
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TOPICS TUTOR FAQ ENQUIRE Mastering Online Qualitative Research Win, plan and run projects with confidence ENQUIRE ABOUT THIS COURSE Why join this course? Online qualitative research can feel overwhelming There are so many approaches and tools to choose between: mobile ethnography, live-chat, realtime video interviews, forums, communities, diaries … it can be hard to know …
The Principles of Data Science This course is for marketing, research and insight managers who need to brief data scientists; understand the outcomes and limitations of their projects; and translate them for commercial stakeholders. You will learn: the different machine learning methods, and the types of business issues they can be used for how to …
Mastering Workshops Learn the core skills you need to plan, design and deliver successful workshops – whether face-to-face or online.
Masterclass in Design Thinking Learn the Design Thinking process from inception to validation. Understand users, uncover insights, prototype & test.