1. SML concept & purposes

2. Metrics

3. SML Tools

4.1. Representativeness of social media data

4.2. SML compared to other research methods

5. SML Research Steps

6. Use Cases – Intro

6.1. Use Case 1 – Brand Health

6.2. Use Case 2 – Competitive landscape

6.3. Use Case 3 – Crisis

6.4. Use Case 4 – Progress of promo campaign

6.5. Use Case 5 – Trends

6.6. Use Case 6 – Audience Insights

7.1. Tips and Tricks – What researchers should keep in mind

7.2. Tips and Tricks – How to boost up data processing and analysing_

7.3 Tips and Tricks – How does SML reinforce other research methods

8. Ethics and Privacy

9. Wrap up