Archives: Courses

The Research Technology Market Landscape

About this Course What’s in the course This course covers 8 different categories of research technology spanning surveys, UX, CX, qualitative and more. Full of examples and case studies, it also covers key market dynamics such as the expectations of investors, new distribution channels, deflationary pressures and the convergence of different disciplines. Who this course …

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B2B SaaS Trends and Implications for Research Technology

About this Course What’s in the course This course introduces some of the major trends in B2B Software-as-a-Service and explains how the affect the research technology business. Who this course is for This course is for anyone who builds, buys or uses research technology: software firms, agencies, enterprise teams, consultancies, freelancers. What you will learn …

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Masterclass Series: Technology Strategy for Agencies

Masterclass Series: Technology Strategy for Agencies  80 Lessons for Leaders on the Journey from Services to Software ENROL NOW Overview This masterclass series will help agencies develop their strategy for a more technology-driven industry. It will contain valuable lessons, examples and recommendations for agencies who want to: Understand the evolving competitive landscape for agile, automated …

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Fundamentals of the Analytics Translator Role

Course Instructors: Sjoerd Koornstra & Sergey Pletnev Analytics Translators – the new must-have role, according to McKinsey – bridge the gap between data science and business teams. They create meaning from analytics to help stakeholders make informed decisions. Insight managers and agency researchers increasingly need to be analytics translators for their organisations and clients. In this on-demand masterclass, you’ll see …

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The Principles of Data Science

The Principles of Data Science This course is for marketing, research and insight managers who need to brief data scientists; understand the outcomes and limitations of their projects; and translate them for commercial stakeholders. You will learn: the different machine learning methods, and the types of business issues they can be used for how to …

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Mastering Workshops

About this Course What’s in the course This course comprises over 3 hours of expert videos to help you leading effective workshops – offline and online You’ll learn how the right mix of technology, preparation and inspiration can equip any research or insight professional with the tools to succeed. Who this course is for This …

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Masterclass in Design Thinking

Masterclass in Design Thinking Learn the Design Thinking process from inception to validation. Understand users, uncover insights, prototype & test.

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