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The Buyer’s Guide to Qualitative Research Software

Digital qualitative research is here to stay.

Communities. Focus groups. Video diaries. Smartphone ethnographies. Live streaming. User testing. Co-creation.

This course explains the qualitative research software landscape; walks through the different methods and features; profiles key players; and gives you the framework for choosing the right technology.

Current Status: NOT ENROLLED

Price: £99

Buyers Guide - Qualitative Research Software - Featured Image - Insight Platforms
Course Instructor: Mike Stevens
Founder, Insight Platforms

Mike is a leading adviser and consultant on technology for research and analytics.

Mike Stevens Insight Platforms Headshot

About this Course

What’s in this course

This series of on-demand videos lessons will explain the different types of qual research software with give examples of different features; then go through a dozen profiles of different platforms; and finally give you a framework and checklist for choosing the right software.

Who this course is for

This course is for anyone involved in online qualitative research: researchers, designers, moderators, marketers, insights managers, consultants, freelancers … and anyone else.

What you will learn

  • 8 broad categories of qualitative research software
  • How to prioritise needs and selection criteria
  • Key features and differentiators of leading platforms
  • Questions to ask suppliers

Topics you will cover


Mike Stevens

Founder, Insight Platforms and What Next Strategy & Planning

Mike is a leading consultant and publisher at the intersection of technology, research and analytics.

He has over 20 years’ experience in agencies, software and consulting firms including Kantar, Alida (formerly Vision Critical) and KAE: Marketing Intelligence.

He works with research teams, technology companies and agencies to help them build skills, choose partners and plan for change.

His website, Insight Platforms, is the leading directory, events and e-learning resource for digital research methods and tools.


Course Access

  • Choice of live sessions to suit all timezones

  • On-demand videos and all materials

  • 12 months access


You will have 12 months to complete the course from the time you enrol.

Please contact us using the form below with your request and we will provide a bulk enrolment quote.


Send us a message and we’ll get back to you as quickly as possible.


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