Nov 23rd & 25th | 9am-12pm EST | 2pm - 5pm UK
Applying Insights from Behavioural Science to Marketing
A two-part virtual workshop: an introduction to the field of behavioural science as it applies to marketing, using a simple framework to make sense of academic findings.
Richard, Behavioural Science Expert
Free course for researchers, consultants and insight managers. Learn about the Analytic Translator role, common data sources, machine learning methods and challenges when working with data scientists.
Free masterclass with Pam Hamilton, author of The Workshop Book, to help you design, plan and run great online workshops. Learn the basics of online workshops for project kick-offs, internal alignment or debriefing stakeholders and clients.
An introduction to the primary methods and platform features for online qualitative research: learn about pre-tasking, interviews, focus groups, digital ethnography, co-creation and idea testing.
Learn about the benefits of homework and ethnography pre-tasks; get practical tips for gathering contextual images and video ; and see case studies of projects completed by the Recollective team.
Learn how to capture participants’ experiences over time or at a specific point in time; get useful advice for your own projects; and see examples of real diary studies and in-the-moment online qual research.
You’ll learn about the building blocks and benefits of running online co-creation projects; get helpful advice for designing projects; and see case studies of co-creation work done by the Recollective team.
Learn how to get the best value from video research online, understand when to use specialist platform and free platforms and see case studies of qualitative video-based research projects.
Learn how to build communities, maintain dialogue with members, keep them engaged and responsive, and generate iterative insight. Includes tips for success, pitfalls to avoid and case studies.