About The Research Tech Business School
What’s in the course
This course covers ten key trends in research technology including the emergence of dominant core platforms and ‘SuperApps’; changes in the buyer landscape; new technology procurement / management roles; and much more.
Who this course is for
This course is for anyone who builds, buys or uses research technology: software firms, agencies, enterprise teams, consultancies, freelancers.
What you will learn
Topics you will cover
Courses
B2B SaaS Trends and Implications for Research Technology
Ten key trends driving B2B SaaS and what they mean for research technology: consumerisation, overwhelmed buyers, empowered users, No Code / Low Code platforms and more.
The Research Technology Market Landscape
Learn about the shifting boundaries of the research technology market, evolving sub-categories, new types of supplier, the role of machine learning, changing workflows and more.
The Ten Tribes of Research Technology Buyer
Learn how customers are changing; how research technology is being adopted by new users; where the biggest opportunities are emerging; all illustrated with pragmatic customer personas.
An Introduction to Product Led Growth
Learn the main benefits of Product Led Growth for research technology: using software for marketing, sales, onboarding, retention and expansion. Also explains where PLG is not an appropriate strategy.
Winning Attributes of Great Research Technology
Learn what makes a great research technology product with principles and examples across sub-categories. Includes user experience and design components, integrations, portability, product education and more.
Critical Differences Between Agency and Technology Business Models
Learn how the business models for professional services and software companies vary. Includes differences in capital investment, revenue models, staff profiles, growth process and more.
The Key Choices for Agencies Launching Technology
Learn the critical business decisions facing agencies when creating software tools: how to package hybrid solutions and standalone products; technical development options; branding; cannibalisation risk and more.
Research Technology Trends for the Next Five Years
Learn the key drivers of change and likely scenarios: the emergence of dominant platforms and ‘SuperApps’; changes in the buyer landscape; new technology procurement / management roles; and more.
Instructor
Mike Stevens
Founder, Insight Platforms and What Next Strategy & Planning
Mike is a leading consultant and publisher at the intersection of technology, research and analytics.
He has over 20 years’ experience in agencies, software and consulting firms including Kantar, Alida (formerly Vision Critical) and KAE: Marketing Intelligence.
He works with research teams, technology companies and agencies to help them build skills, choose partners and plan for change.
His website, Insight Platforms, is the leading directory, events and e-learning resource for digital research methods and tools.
FAQ
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