About The Research Tech Business School

What’s in the course

This course covers ten key trends in research technology including the emergence of dominant core platforms and ‘SuperApps’; changes in the buyer landscape; new technology procurement / management roles; and much more.

Who this course is for

This course is for anyone who builds, buys or uses research technology: software firms, agencies, enterprise teams, consultancies, freelancers.

What you will learn

  • How new types of research tech buyer will shape the industry
  • How agencies and software companies will evolve to ‘hybrid’ solutions
  • The implications of combining research and behavioural data
  • The impact of external trends in data management and regulation

Topics you will cover



An Introduction to Product Led Growth

Learn the main benefits of Product Led Growth for research technology: using software for marketing, sales, onboarding, retention and expansion. Also explains where PLG is not an appropriate strategy.


Mike Stevens

Founder, Insight Platforms and What Next Strategy & Planning

Mike is a leading consultant and publisher at the intersection of technology, research and analytics.

He has over 20 years’ experience in agencies, software and consulting firms including Kantar, Alida (formerly Vision Critical) and KAE: Marketing Intelligence.

He works with research teams, technology companies and agencies to help them build skills, choose partners and plan for change.

His website, Insight Platforms, is the leading directory, events and e-learning resource for digital research methods and tools.


You will have 12 months to complete the course from the time you enrol.

Please contact us using the form below with your request and we will provide a bulk enrolment quote.

Yes, you will receive your certificate on completion of the course.

No, the prices do not include taxes. VAT will be added at checkout for individuals based in the UK and Europe, and for companies based in the UK.


Send us a message and we’ll get back to you as quickly as possible.

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