Critical Differences Between Agency and Technology Business Models

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Critical Differences Between Agency and Technology Business Models

Learn how the business models for professional services and software companies vary.

Software and agency / consultancy businesses generate value in very different ways.

If your research firm is planning to create technology – or your software firm wants to grow its services offer – this course will map out the issues you need to consider.

Current Status: NOT ENROLLED

Price: £79

Critical Differences Between Agency & Technology Business Models
Course Instructor: Mike Stevens
Founder, Insight Platforms

Mike is a leading adviser and consultant on the business of technology, research and analytics.

Mike Stevens Insight Platforms Headshot

About this Course

What’s in the course

This course covers ten significant differences between agency and software business models. It includes issues such as capital investment, revenue models, staff profiles, growth processes and key metrics.

Who this course is for

This course is for anyone who builds, buys or uses research technology: software firms, agencies, enterprise teams, consultancies, freelancers.

What you will learn

  • How investment and revenue models differ
  • The different sales and marketing models
  • The fundamental role of pricing strategy
  • Key considerations around margin, staffing, metrics and more

Topics you will cover


Mike Stevens

Founder, Insight Platforms and What Next Strategy & Planning

Mike is a leading consultant and publisher at the intersection of technology, research and analytics.

He has over 20 years’ experience in agencies, software and consulting firms including Kantar, Alida (formerly Vision Critical) and KAE: Marketing Intelligence.

He works with research teams, technology companies and agencies to help them build skills, choose partners and plan for change.

His website, Insight Platforms, is the leading directory, events and e-learning resource for digital research methods and tools.



  • On-demand video lessons and all materials

  • 12 months access

  • Enrol in this course only


You will have 12 months to complete the course from the time you enrol.

Please contact us using the form below with your request and we will provide a bulk enrolment quote.

No, the prices do not include taxes. VAT will be added at checkout for individuals based in the UK and Europe, and for companies based in the UK.


Send us a message and we’ll get back to you as quickly as possible.

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