An introduction to the basics of survey research covering the main uses, limitations and alternative methods.

Learn how to do a complete survey, from briefing, sample and questionnaire creation, up to analysis and reporting insights.

Learn the power of brands, the main tools for great brand surveys and the most important types of surveys to help brands grow.

Learn how to do a Brand Tracking Survey with details on designing sample, questionnaire & report, avoiding pitfalls and case studies.

Learn the principles and methods of UX Research, including usability testing, observations, reviews, biometrics and more.

Demystify the language and concepts of data analytics: learn about key features, benefits and business uses; common sources and tools; and frequently used methods.

Learn the role of CX in attracting and retaining customers, the top frameworks for measurement and the role of data analytics for CX.

Learn about qualitative research: what it's used for, how it works and the key features of different methods and tools.

Learn the basics about market research: the essential concepts, language, methods, use cases and practical examples by industry.

Learn the basics about advertising research: concepts, language, methods, tips and practical examples for different types of advertising.

Learn essential innovation research methods to identify opportunities, develop viable new products and technologies, make data-driven decisions to accelerate growth, and track performance post-launch.