All Courses
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Research Technology Trends for the Next Five Years
Learn the key drivers of change and likely scenarios: the emergence of dominant platforms and ‘SuperApps’; changes in the buyer landscape; new technology procurement / management roles; and more.
The Key Choices for Agencies Launching Technology
Learn the critical business decisions facing agencies when creating software tools: how to package hybrid solutions and standalone products; technical development options; branding; cannibalisation risk and more.
Critical Differences Between Agency and Technology Business Models
Learn how the business models for professional services and software companies vary. Includes differences in capital investment, revenue models, staff profiles, growth process and more.
Winning Attributes of Great Research Technology
Learn what makes a great research technology product with principles and examples across sub-categories. Includes user experience and design components, integrations, portability, product education and more.
An Introduction to Product Led Growth
Learn the main benefits of Product Led Growth for research technology: using software for marketing, sales, onboarding, retention and expansion. Also explains where PLG is not an appropriate strategy.
The Ten Tribes of Research Technology Buyer
Learn how customers are changing; how research technology is being adopted by new users; where the biggest opportunities are emerging; all illustrated with pragmatic customer personas.
The Research Technology Market Landscape
Learn about the shifting boundaries of the research technology market, evolving sub-categories, new types of supplier, the role of machine learning, changing workflows and more.
B2B SaaS Trends and Implications for Research Technology
Ten key trends driving B2B SaaS and what they mean for research technology: consumerisation, overwhelmed buyers, empowered users, No Code / Low Code platforms and more.
Masterclass Series: Technology Strategy for Agencies
A masterclass series for agencies building strategy for a more technology-driven industry. Learn about the new competitive landscape, success factors for research tech and business model implications.
Fundamentals of the Analytics Translator Role
Free masterclass - Weds Mar 24th 10am EST, 3pm UK. Learn about Analytics Translators - the new ‘must-have’ role: common data sources, machine learning methods and challenges when working with data scientists.
Fundamentals of Online Qualitative Research
Live webinar-based training course led by Laura Pulito, VP Research Services at Recollective. First session Feb 17th 3pm UK / 10am EST is an overview of the methods and tools for online qual research.
Fundamentals of New UX Research Methods
Michele Ronsen, founder of UX research training agency Curiosity Tank, leads this interactive workshop to build foundational skills and confidence in user and UX research methods.
Design Thinking Workshop
Live online workshop in Design Thinking, Creativity & Innovation with Rinat Sherzer, founder of innovation consultancy Of Course Global.
Mastering Storytelling for Research, Analytics & Insights
Caroline Florence, founder of Insight Narrator, leads this storytelling course for researchers, insight managers and data analysts. Learn the core structures, templates and techniques for powerful evidence-backed stories.
Mastering Online Qualitative Research
Tom Woodnutt of Feeling Mutual leads a series of live online training sessions to help you win, plan and run better online qualitative research.
The Principles of Data Science
For marketers, researchers and insight managers who need to brief data scientists. Understand machine learning methods, learn which business issues they can be used for and apply data science to real marketing situations.
Mastering Workshops
Learn how to run workshops in any environment - online or offline - that stimulate participants, activate insights and increase your impact. For insight managers, researchers, consultants and anyone who wants to lead workshops with impact.
Masterclass in Design Thinking
Get a crash course in Design Thinking from a leading innovation expert. Lessons cover the 5 Design Thinking phases (Discover, Define, Ideate, Prototype & Test). You'll also receive a copy of the Masterclass Handbook and get on-going forum access to the course tutor.
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