Get a head start with this essentials accelerator course for research, data and insights
Welcome to the Research Essentials Accelerator Course
This research course will give you the knowledge and confidence to hit the ground running with research. Whether you’re starting your career or moving into the research industry for the first time, this course will give you the solid foundation you need.
Our 8-week programme is 100% online and covers the 8 biggest topics in research, data and insights.
You’ll learn about the basic principles, core techniques and essential language of the industry.
How does the course work?
The course is made up of 8 complete modules. Each weekly module includes:
Self-paced video lessons
Watch on-demand. Watch on any device. Dip in or out on your own schedule. Individual lessons are between 5 and 15 minutes long.
Live discussion & instructor Q&A
Live weekly sessions include the option to re-cap key learnings, ask questions and discuss with fellow students.
What does the course cover?
Each module in the course will immerse you in the world of research through practical lessons, clear explanations and real life examples.
Each topic is carefully designed to give you a well-rounded understanding of the core concepts using language and principles that are easy-to-understand, even for complete novices.
Research Essentials Accelerator Course Modules
1. Essentials of Market Research
A pragmatic introduction to market research: background, essential terms, and practical uses across various industries.
2. Essentials of Survey Research
An introduction to the basics of survey research covering the main uses, limitations and alternative methods.
3. Essentials of Qualitative Research
Learn about the role of qualitative research, its uses, applications and differences between online and offline methods.
4. Essentials of UX Research
Learn the core principles and frameworks of UX Research, including usability testing, observations, product analytics and more.
5. Essentials of Brand Research
Learn the power of brands, the main tools for great brand surveys and the most important types of surveys to help brands grow.
6. Essentials of Advertising Research
Learn the basics of advertising research: concepts, language, methods, and practical examples for different types of advertising.
7. Essentials of Innovation Research
Learn essential innovation research concepts and methods to identify opportunities and develop new products.
8. Essentials of Data Analytics
Understand the benefits and uses for data analytics, and the main ways to describe, diagnose and predict behaviour using data.
When do the live sessions take place?
Each weekly live session will take place 8pm UK time:
US / Canada West Coast: Midday PST
US / Canada East Coast: 3pm EST
UK: 8pm GMT
Europe: 21h CET
Australia East Coast / Sydney: 7am (+1 day)
New Zealand / Auckland: 9am (+1 day)
Live sessions will be every Wednesday between Feb 7th and Mar 27th
Who is the Research Essentials Accelerator Course for?
Starting out? Get a solid foundation in research methods and tools. Already experienced? Learn about new or unfamiliar areas to increase your impact with colleagues, stakeholders or clients.
Clients and Buyers of Research
Working in-house with insights, data or research? This course will give you a clear understanding of the different methods, use cases and applications for research. Meet stakeholder needs better and work smarter with suppliers.
Marketing & Sales Teams
Driving growth for a research agency, data provider or tech firm? Understand the language of research, the key methods and principal use cases so you can create better content and have smarter conversations with customers.
SaaS & Product Teams
Building research tech products and features? Find out why users do research, how they apply it in their businesses and what they need from software tools so you can design and ship solutions that stick.
Enrol in the Research Essentials Accelerator Course
All 8 on-demand and live modules
12 months’ continued access to all materials from date of course completion
Enrol directly in this course yourself
Pay by credit card
Colleague or Team Enrolment
Buy access for another / several team members
Pay by invoice or credit card
Frequently Asked Questions
Have questions about the Research Essentials Accelerator Course?
Send us a message and we’ll get back to you as quickly as possible.