Research Essentials
Accelerator
Course
Get a solid grasp of the basics in just 8 weeks
£795 | $975
Next course starts September 2024
Get a head start with this essentials accelerator course for research, data and insights
Just the Essentials
Learn about the key research terms, methods and concepts in bite-sized video lessons
Flexible Learning
Learn at your own pace with on-demand content and join live sessions to go deeper and ask questions
12 Months Access
Learn throughout the year by re-visiting any module or catching up on anything you missed
Welcome to the Research Essentials Accelerator Course
This research course will give you the knowledge and confidence to hit the ground running with research. Whether you’re starting your career or moving into the research industry for the first time, this course will give you the solid foundation you need.
Our 8-week programme is 100% online and covers the 8 biggest topics in research, data and insights.
You’ll learn about the basic principles, core techniques and essential language of the industry.
How does the course work?
The course is made up of 8 complete modules. Each weekly module includes:
Self-paced video lessons
Watch on-demand. Watch on any device. Dip in or out on your own schedule. Individual lessons are between 5 and 15 minutes long.
Live discussion & instructor Q&A
Live weekly sessions include the option to re-cap key learnings, ask questions and discuss with fellow students.
What does the course cover?
Each module in the course will immerse you in the world of research through practical lessons, clear explanations and real life examples.
Each topic is carefully designed to give you a well-rounded understanding of the core concepts using language and principles that are easy-to-understand, even for complete novices.
Research Essentials Accelerator Course Modules
1. Essentials of Market Research
A pragmatic introduction to market research: background, essential terms, and practical uses across various industries.
Course Instructor
Course Duration
2 hours on-demand video lessons
1.5 hrs live online discussion
2. Essentials of Survey Research
An introduction to the basics of survey research covering the main uses, limitations and alternative methods.
Course Instructor
Course Duration
2 hours on-demand video lessons
1.5 hrs live online discussion
3. Essentials of Qualitative Research
Learn about the role of qualitative research, its uses, applications and differences between online and offline methods.
Course Instructor
Course Duration
2 hours on-demand video lessons
1.5 hrs live online discussion
4. Essentials of UX Research
Learn the core principles and frameworks of UX Research, including usability testing, observations, product analytics and more.
Course Instructor
Course Duration
2 hours on-demand video lessons
1.5 hrs live online discussion
5. Essentials of Brand Research
Learn the power of brands, the main tools for great brand surveys and the most important types of surveys to help brands grow.
Course Instructor
Course Duration
2 hours on-demand video lessons
1.5 hrs live online discussion
6. Essentials of Advertising Research
Learn the basics of advertising research: concepts, language, methods, and practical examples for different types of advertising.
Course Instructor
Course Duration
2 hours on-demand video lessons
1.5 hrs live online discussion
7. Essentials of Innovation Research
Learn essential innovation research concepts and methods to identify opportunities and develop new products.
Course Instructor
Course Duration
2 hours on-demand video lessons
1.5 hrs live online discussion
8. Essentials of Data Analytics
Understand the benefits and uses for data analytics, and the main ways to describe, diagnose and predict behaviour using data.
Course Instructor
Course Duration
2 hours on-demand video lessons
1.5 hrs live online discussion
Course Reviews
Previous students have loved this course:
This is great!
This course made me understand the jargons from the Market Research course I took earlier. Made me understand it more. I will retake both course before moving on to the next one. Thank you Mike!
Fantastic Overview
A great introduction to data analytics concepts, and I especially appreciated the breakdown of common sources and methods.
Clear starting point on your UX research journey
This is such a useful resource, thank you Mike. It took me through the basics and in particular the different terms we all hear in the UX world. But this also gave me lots to go away and investigate further e.g. I’ve intrigued by the repositories you mentioned. A great course that I’m sure I’ll keep coming back to. Thanks again.
Very helpful
It is really very knowledgeable especially for me who’s yet about to learn more about how Market Research works. It helped me understand how my client’s business actually works and operates and made me learn more on how each title works around the company, too. Thank you!
Excellent course for MR beginners
Taking notes helped me absorb more of this content as an MR newbie. This helped me understand the broader market research landscape and has made me curious to learn more. Thank you Insights Platform Academy!
When do the live sessions take place?
Each weekly live session will take place every Tuesday at 5pm UK time between Sept 17th and Nov 12th
US / Canada West Coast: 9am PST
US / Canada East Coast: Midday EST
UK: 5pm GMT
Europe: 18h CET
Who is the Research Essentials Accelerator Course for?
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Novice Researchers
Starting out? Get a solid foundation in research methods and tools. Already experienced? Learn about new or unfamiliar areas to increase your impact with colleagues, stakeholders or clients.
Clients and Buyers of Research
Working in-house with insights, data or research? This course will give you a clear understanding of the different methods, use cases and applications for research. Meet stakeholder needs better and work smarter with suppliers.
Marketing & Sales Teams
Driving growth for a research agency, data provider or tech firm? Understand the language of research, the key methods and principal use cases so you can create better content and have smarter conversations with customers.
SaaS & Product Teams
Building research tech products and features? Find out why users do research, how they apply it in their businesses and what they need from software tools so you can design and ship solutions that stick.
Enrol in the Research Essentials Accelerator Course
£795
All 8 on-demand and live modules
12 months’ continued access to all materials from date of course completion
Individual Enrolment
Enrol directly in this course yourself
Pay by credit card
Colleague or Team Enrolment
Buy access for another / several team members
Pay by invoice or credit card
Frequently Asked Questions
Contact
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