Laura is a specialist in digital research methods and with hands-on experience gained over a decade working with enterprise brands, agencies and technology companies. She is currently the VP Research Services for Recollective.
Get a solid foundation in online qualitative research
In this introductory course you’ll learn about the primary tools for online qualitative research and the benefits of using specialised research platforms.
Methodologies covered in this course include pre-tasking, one-to-one interviews, focus groups, digital ethnography, co-creation and idea testing.
Other courses in the series tackle the ‘how to’ for each method in greater depth.