Online Qualitative Fundamentals: Overview of Methods & Tools
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Online Qualitative Fundamentals: Overview of Methods & Tools
Get a solid foundation in online qualitative research
In this introductory course you’ll learn about the primary tools for online qualitative research and the benefits of using specialised research platforms.
Methodologies covered in this course include pre-tasking, one-to-one interviews, focus groups, digital ethnography, co-creation and idea testing.
Other courses in the series tackle the ‘how to’ for each method in greater depth.
Current Status: NOT ENROLLED
Price: FREE
Course Instructor: Laura Pulito
Laura is a specialist in digital research methods. She advises brands, agencies and researchers on best practice approaches for online qualitative projects.
About this Course
What’s in the course
In this course, you get an introduction to the various methods that comprise online qualitative research.
Who this course is for
This course is for anyone new to online qualitative research or who needs a refresher.
What you will learn
Topics you will cover
Beginner Level
This course assumes no prior familiarity with online qualitative research
Approx 1 Hour to Complete
Save your progress after each completed lesson
100% Online Course
Watch from anywhere on laptop, tablet or smartphone
100% On-Demand
Access bite-sized video lessons on your own schedule
Instructor
Laura Pulito
VP Research Service, Recollective
Laura is a specialist in digital research methods and with hands-on experience gained over a decade working with enterprise brands, agencies and technology companies.
She is currently the VP Research Services for Recollective.
Reviews
Course Reviews
Very clear
This course was a very clear introduction, especially on the topic of technology, as an introduction to qualitative research.
Great intro
Gained a comprehensive understanding of the various online qualitative research methodologies and the specific features provided by Recollective.
Focused and succinct presentations
Got a good overview of the different methodologies in online qual as well as what Recollective offers.
What’s more important about this Module by choosing the correct platform to use on a research?
I like everything about this module, it give the right information of have to research information that can help with any investigation, that can help us collect information al in one place using online tools, for example like collective, and other online sources.
Informative and brief
Meets expectations.