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Online Qualitative Fundamentals: Overview of Methods & Tools

  • Beginner Level
  • 1 Hour to Complete

Rated 5.0 out of 5

Online Qualitative Fundamentals: Overview of Methods & Tools

Get a solid foundation in online qualitative research 

In this introductory course you’ll learn about the primary tools for online qualitative research and the benefits of using specialised research platforms.

Methodologies covered in this course include pre-tasking, one-to-one interviews, focus groups, digital ethnography, co-creation and idea testing.

Other courses in the series tackle the ‘how to’ for each method in greater depth.

Current Status: NOT ENROLLED

Price: FREE

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Course Instructor: Laura Pulito

Laura is a specialist in digital research methods. She advises brands, agencies and researchers on best practice approaches for online qualitative projects.

Laura Pulito Headshot - Insight Platforms Academy
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About this Course

What’s in the course

In this course, you get an introduction to the various methods that comprise online qualitative research.

Who this course is for

This course is for anyone new to online qualitative research or who needs a refresher.

What you will learn

  • Basic principles of online qual
  • Examples and case studies
  • Key methods and approaches
  • Tips for starting out

Topics you will cover

focus groups interviews diaries communities recruitment participation

Beginner Level

This course assumes no prior familiarity with online qualitative research

Approx 1 Hour to Complete

Save your progress after each completed lesson

100% Online Course

Watch from anywhere on laptop, tablet or smartphone

100% On-Demand

Access bite-sized video lessons on your own schedule


Laura Pulito

VP Research Service, Recollective

Laura is a specialist in digital research methods and with hands-on experience gained over a decade working with enterprise brands, agencies and technology companies.

She is currently the VP Research Services for Recollective.


Course Reviews

Rated 5.0 out of 5
5.0 out of 5 stars (based on 4 reviews)
Very good0%

Focused and succinct presentations

Rated 5.0 out of 5
March 15, 2022

Got a good overview of the different methodologies in online qual as well as what Recollective offers.

What’s more important about this Module by choosing the correct platform to use on a research?

Rated 5.0 out of 5
May 9, 2021

I like everything about this module, it give the right information of have to research information that can help with any investigation, that can help us collect information al in one place using online tools, for example like collective, and other online sources.

Informative and brief

Rated 5.0 out of 5
April 8, 2021

Meets expectations.

I liked all presentations.

Rated 5.0 out of 5
April 8, 2021

All liked me


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