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Online Qualitative Fundamentals: Overview of Methods & Tools

Get a solid foundation in online qualitative research 

In this introductory course you’ll learn about the primary tools for online qualitative research and the benefits of using specialised research platforms.

Methodologies covered in this course include pre-tasking, one-to-one interviews, focus groups, digital ethnography, co-creation and idea testing.

Other courses in the series tackle the ‘how to’ for each method in greater depth.

Current Status: NOT ENROLLED

Price: FREE

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Course Instructor: Laura Pulito

Laura is a specialist in digital research methods. She advises brands, agencies and researchers on best practice approaches for online qualitative projects.

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About this Course

What’s in the course

In this course, you get an introduction to the various methods that comprise online qualitative research.

Who this course is for

This course is for anyone new to online qualitative research or who needs a refresher.

What you will learn

  • Basic principles of online qual
  • Examples and case studies
  • Key methods and approaches
  • Tips for starting out

Topics you will cover


Laura Pulito

VP Research Service, Recollective

Laura is a specialist in digital research methods and with hands-on experience gained over a decade working with enterprise brands, agencies and technology companies.

She is currently the VP Research Services for Recollective.


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