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Research Technology Basics: Context, Landscape & Trends

  • Beginner Level
  • 2 Hours to Complete

Get up to speed on the basics of research technology

What’s in the course

This course synthesises in-depth lessons from other Research Technology masterclasses in the Insight Platforms Academy.

It provides a backgrounder on B2B software trends; introduces the landscape for research technology; and breaks down 10 important features of the research tech market.

Full of examples and case studies, it covers some of the most important issues to bring you up to speed quickly.

Who this course is for

This course is for anyone who builds, buys, sells or uses research technology: software firms, agencies, enterprise teams, consultancies, freelancers.

Topics you will cover

Learn how the basics of research technology:

  • the big trends in modern B2B software
  • key attributes of research tech applications
  • how the research tech market breaks down
  • the changing roles of buyers, users, platforms, agencies and experts

Mike Stevens

Consultant at What Next Strategy & Founder, Insight Platforms

Mike is a leading consultant and publisher at the intersection of technology, research and analytics.

He has over 20 years’ experience in agencies, software and consulting firms including Kantar, Alida (formerly Vision Critical) and KAE: Marketing Intelligence.

He works with research teams, technology companies and agencies to help them build skills, choose partners and plan for change.

His website, Insight Platforms, is the leading directory, events and e-learning resource for digital research methods and tools.


On-Demand Access

£99 /enrolment

12 Months’ Access to All On-Demand Content

Individual Enrolment

One-Time Cost

Frequently Asked Questions

You will have 12 months to complete the course from the time you enrol.

Please contact us using the form below with your request and we will provide a bulk enrolment quote.

Yes, you will receive your certificate on completion of the course.

Contact Us

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Course Reviews

Praise for other courses in the Research Technology Business School Series

5.0 out of 5 stars (based on 10 reviews)
Very good0%

Great summary

June 28, 2021

It is a great summary of tech trends and usage, with the right ammount of depth – not too superficial and not so technical – in an objective manner.


Fantastic overview of the research technology landscape & tons of inspiration

May 9, 2021

Provides great insight into the key drivers of the rapid change in our industry. Lots of examples, concrete ideas, food for thought & inspiration. Highly recommended for research technology providers (for understanding competitive space, target groups & inspiration) and for research agencies trying to navigate the changing CI space. And anyone passionate about innovation and/or the future of CI

barbara du perron

I wish I had learnt some of this a few years ago 🙂

May 9, 2021

If you want to understand or feel overwhelmed with the modern Research technology market landscape this is the course you should do. A good deep dive into the explosion of options. Nicely succinct implications for each topic area provided lots of great insight to both the broadening of reach for research and the blurring of boundaries between the emerging sub-categories.

Peter Harris

Succinct Synthesis

May 8, 2021

Really neat summary of the trends within tech and how they present themselves for the research industry. I have pages of notes and ideas that will serve me well in the future. Dead helpful stuff.

Richard Owen

Bite sized, succinct with lots of recent relevant examples

April 18, 2021

I wasn;t sure what to expect but delighted that each module is 4-5 mins and you can work your way through when you have the time. logical, simple to understand and engaging

Peter Harris

Course Lessons

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