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Essentials of User Experience Research

  • Beginner Level
  • 1.5 Hours to Complete

Learn the basics of product research with users

With clear principles, relevant examples and useful tips, this course will teach you:

What UX research is for

The key features of UX research, and how it differs from market research in purpose, application and ways of working

Qualitative user research

Essential methods for qualitative user understanding, including observation, interviews and usability testing

Quantitative UX & analytics

The key approaches to data-driven user insights, including feedback surveys, web / app analytics and biometric methods

This course is for anyone who wants to learn the basics of UX research: researchers, marketers, product managers, data analysts and anyone else

COURSE INSTRUCTOR

Mike Stevens

Consultant at What Next Strategy & Founder, Insight Platforms

Mike has over 20 years’ research experience in an eclectic mix of disciplines, categories and locations.

He has moderated focus groups with billionaires in Dubai, interviewed process engineers in Scandinavian paper mills and tested ice cream websites with vegans.

His courses combine practical knowledge, useful tips and a strong focus on the basics – without getting lost in the detail.

His website, Insight Platforms, is the leading directory, events and e-learning resource for digital research methods and tools.

Enrol

£99

12 months’ course access from date of enrolment

Individual Enrolment


Standard course price £99

Buy and take this course yourself

Multiple / Team Enrolment


Savings of 20% – 33%

Buy multiple courses

Buy on behalf of team members

Frequently Asked Questions

You will have 12 months to complete the course from the time you enrol.

Please contact us using the form below with your request and we will provide a bulk enrolment quote.

Yes, you will receive your certificate on completion of the course.

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