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Essentials of Market Research Course

  • Beginner Level
  • 2 Hours to Complete

Learn the basics of market research

An introductory market research course for business professionals in market research, analytics and related areas, entering the insights field for the first time.

In this short market research course, you will learn:

  • The history and evolution of the market research industry
  • Key roles, companies and technologies in the market research ecosystem
  • Core market research concepts like qualitative vs quantitative, primary vs secondary research
  • How research projects work from brief to reporting
  • When and how to apply surveys, focus groups, ethnography and other methods
  • Applications of market research across industries like CPG, media, retail and more

This market research course is designed for business professionals who are new to market research and want to gain foundational knowledge.

No prior experience is required. Learn from anywhere at your own pace with engaging video lessons and downloadable resources.

Enroll now in this market research course to boost your literacy and make more informed business decisions backed by consumer insights.


Mike Stevens

Consultant at What Next Strategy & Founder, Insight Platforms

Mike has over 20 years’ research experience in an eclectic mix of disciplines, categories and locations.

He has moderated focus groups with billionaires in Dubai, interviewed engineers in Swedish paper mills and co-created ice cream flavours with vegans. He’s also led global brand tracking, segmentation, customer experience and innovation projects for clients like Vodafone, Reckitt, American Express and Unilever.

His courses combine practical knowledge, useful tips and a strong focus on the basics. You’ll get jargon-free explanation; clear visualisation of important concepts; and relevant case studies to bring your learning to life.



12 months’ course access from date of enrolment

Individual Enrolment

Standard course price £99

Buy and take this course yourself

Multiple / Team Enrolment

Savings of 20% – 33%

Buy multiple courses

Buy on behalf of team members

Frequently Asked Questions

You will have 12 months to complete the course from the time you enrol.

Please contact us using the form below with your request and we will provide a bulk enrolment quote.

Yes, you will receive your certificate on completion of the course.

Contact Us

Send us a message and we’ll get back to you as quickly as possible.

Course Reviews

4.8 out of 5 stars (based on 5 reviews)
Very good20%

Thank you for this great first introduction to your course and market research fundaments course

February 8, 2024

I considered it very concise and interesting to see Market research evolution.

I am not an English language native speaker, however, I did understand everything very well.

I love how open this course is; sometimes we won’t have the time to see all modules, but covering them in our live session is amazing.

Learning the language of market research

February 8, 2024

Great overall intro to get to grips with what market research actually covers and the ecosystem of companies and people working together to provide data. The reason I didn’t give 5 stars is to do with the sections on the application of market research within different industries. Perhaps there are subsequent lessons/modules that will dig a little deeper but I still have lots of questions about this – especially pharma – and would like more typical examples of what collection of research projects would go into making x decision. Timelines I think vary depending on industry and will affect the research approach. Looking forward to the next lesson.

Response from Insight Platforms Academy

Thanks for the feedback – it’s a great suggestion to go deeper on specific categories and use cases. We’ll definitely look into this.

Spot on, interesting and easy to consume

February 7, 2024

This course is probably the best way to learn the essentials of insights. The collection of topics, level of details, its structure and flow make it nice and easy to learn on your own available time, whilst delivering plenty of know-how to gain. Well done!

Good overview

February 7, 2024

This was fast and efficient. Covered pretty much everything, looking forward to the rest of the course!

Great introduction to the industry

June 30, 2023

I’ve been working in market research for a year now and really wish I’d had this included in my onboarding, it’s a fantastic introduction to the industry and should be required viewing for anyone new to the space

Course Lessons

Lessons will appear here when the on-demand course goes live
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