Essentials of Market Research Course
Learn the basics of market research
An introductory market research course for business professionals in market research, analytics and related areas, entering the insights field for the first time.
In this short market research course, you will learn:
This market research course is designed for business professionals who are new to market research and want to gain foundational knowledge.
No prior experience is required. Learn from anywhere at your own pace with engaging video lessons and downloadable resources.
Enroll now in this market research course to boost your literacy and make more informed business decisions backed by consumer insights.
COURSE INSTRUCTOR
Mike Stevens
Consultant at What Next Strategy & Founder, Insight Platforms
Mike has over 20 years’ research experience in an eclectic mix of disciplines, categories and locations.
He has moderated focus groups with billionaires in Dubai, interviewed engineers in Swedish paper mills and co-created ice cream flavours with vegans. He’s also led global brand tracking, segmentation, customer experience and innovation projects for clients like Vodafone, Reckitt, American Express and Unilever.
His courses combine practical knowledge, useful tips and a strong focus on the basics. You’ll get jargon-free explanation; clear visualisation of important concepts; and relevant case studies to bring your learning to life.
Enrol
£99
12 months’ course access from date of enrolment
Individual Enrolment
Standard course price £99
Buy and take this course yourself
Multiple / Team Enrolment
Savings of 20% – 33%
Buy multiple courses
Buy on behalf of team members
Frequently Asked Questions
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Course Reviews
Very helpful
It is really very knowledgeable especially for me who’s yet about to learn more about how Market Research works. It helped me understand how my client’s business actually works and operates and made me learn more on how each title works around the company, too. Thank you!
Excellent course for MR beginners
Taking notes helped me absorb more of this content as an MR newbie. This helped me understand the broader market research landscape and has made me curious to learn more. Thank you Insights Platform Academy!
Engaging overview of the industry
Really enjoyed the course. Gave me a great overview of the industry. Very useful for someone working in MR/insights tech.
Thank you for this great first introduction to your course and market research fundaments course
I considered it very concise and interesting to see Market research evolution.
I am not an English language native speaker, however, I did understand everything very well.
I love how open this course is; sometimes we won’t have the time to see all modules, but covering them in our live session is amazing.
Learning the language of market research
Great overall intro to get to grips with what market research actually covers and the ecosystem of companies and people working together to provide data. The reason I didn’t give 5 stars is to do with the sections on the application of market research within different industries. Perhaps there are subsequent lessons/modules that will dig a little deeper but I still have lots of questions about this – especially pharma – and would like more typical examples of what collection of research projects would go into making x decision. Timelines I think vary depending on industry and will affect the research approach. Looking forward to the next lesson.
Response from Insight Platforms Academy
Thanks for the feedback – it’s a great suggestion to go deeper on specific categories and use cases. We’ll definitely look into this.