Essentials of Market Research Course
0. Introduction (2 mins)
Sample Lesson
1. Course Contents (3 mins)
Sample Lesson
2. History of Market Research (17 mins)
Sample Lesson
3. Modern Market Research (7 mins)
4. Market Research Clients (8 mins)
5. Market Research Agencies (10 mins)
6. Research Tech Firms (7 mins)
7. Research Data Providers (5 mins)
8. Essential Research Concepts (6 mins)
9. Primary vs Secondary Research (2 mins)
10. Asking vs Observing (5 mins)
11. Qualitative vs Quantitative (7 mins)
12. Offline vs Online (9 mins)
13. Active vs Passive (2 mins)
14 Ad Hoc vs Continuous (3 mins)
15. Custom vs Syndicated (2 mins)
16. In-House vs Outsourced (2 mins)
17. Market Research in Practice (2 mins)
18. Consumer Packaged Goods (16 mins)
19. Media (11 mins)
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2. History of Market Research (17 mins)
Essentials of Market Research Course
2. History of Market Research (17 mins)
Previous Lesson
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