Essentials of Market Research
0. Introduction (2 mins)
1. Course Contents (3 mins)
2. History of Market Research (17 mins)
3. Modern Market Research (7 mins)
4. Market Research Clients (8 mins)
5. Market Research Agencies (10 mins)
6. Research Tech Firms (7 mins)
7. Research Data Providers (5 mins)
8. Essential Research Concepts (6 mins)
9. Primary vs Secondary Research (2 mins)
10. Asking vs Observing (5 mins)
11. Qualitative vs Quantitative (7 mins)
12. Offline vs Online (9 mins)
13. Active vs Passive (2 mins)
14 Ad Hoc vs Continuous (3 mins)
15. Custom vs Syndicated (2 mins)
16. In-House vs Outsourced (2 mins)
17. Market Research in Practice (2 mins)
18. Consumer Packaged Goods (16 mins)
19. Media (11 mins)
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0. Introduction (2 mins)
Essentials of Market Research
0. Introduction (2 mins)
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