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Online Qualitative Fundamentals: Video Interviews & Focus Groups

Learn how to get the best value from real time video research online.

Face-to-face conversations are a long-established method for generating qualitative insights.

In this course, you’ll cover the basics of running video-based research – interviews and focus group discussions – in an online environment.

Current Status: NOT ENROLLED

Price: FREE

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Course Instructor: Laura Pulito

Laura is a specialist in digital research methods. She advises brands, agencies and researchers on best practice approaches for online qualitative projects.

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About this Course

What’s in the course

You’ll learn about the key differences between offline and online interviews and discussions, as well as tips for optimising your research.

Who this course is for

This course is for anyone new to online qualitative research or who needs a refresher.

What you will learn

  • the benefits of specialist platforms over Zoom and Teams
  • the benefits of real-time video vs alternative online qualitative methods
  • how to make the best use of video sessions
  • examples of video-based research from Recollective

Topics you will cover


Laura Pulito

VP Research Service, Recollective

Laura is a specialist in digital research methods and with hands-on experience gained over a decade working with enterprise brands, agencies and technology companies.

She is currently the VP Research Services for Recollective.


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