The Buyer’s Guide to Survey Software
Hundreds of software tools, a bewildering choice of features, all at wildly different prices.
How do you choose the best survey tool for your specific needs?
This series of expert video lessons, lays out the survey tech landscape, profiles key players and gives you the framework for selecting the right software for you, your team or your agency.
Current Status: NOT ENROLLED
Course Instructor: Mike Stevens
Founder, Insight Platforms
Mike is a leading adviser and consultant on technology for research and analytics.
About this Course
What’s in this course
This series of on-demand videos walks through the different types of survey software available; includes profiles of 10 key players; and maps out the questions to ask when evaluating suppliers.
Who this course is for
This course is for anyone who conducts or uses surveys: researchers, designers, analysts, marketers, product managers, consultants, freelancers … and anyone else.
What you will learn
- The 12 types of survey software
- How to prioritise needs and selection criteria
- Key features and differentiators of leading platforms
- Questions to ask suppliers
Topics you will cover
Landscape: The Different Categories of Survey Software
Survey Software Landscape
Multi Mode Survey Software
General Purpose Online Survey Software
Agile and Automated Survey Software
Community Panel Survey Software
Customer Experience Management Software
Employee Experience Management Software
Ratings & Reviews Software
Conversational Survey Software
Form Builders, Quiz and Poll Software
Suppliers: Profiles of the Leading Survey Software Platforms
Survey Software Profiles – Introduction
Founder, Insight Platforms and What Next Strategy & Planning
Mike is a leading consultant and publisher at the intersection of technology, research and analytics.
He has over 20 years’ experience in agencies, software and consulting firms including Kantar, Alida (formerly Vision Critical) and KAE: Marketing Intelligence.
He works with research teams, technology companies and agencies to help them build skills, choose partners and plan for change.
His website, Insight Platforms, is the leading directory, events and e-learning resource for digital research methods and tools.
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