Hundreds of software tools, a bewildering choice of features, all at wildly different prices.
How do you choose the best survey tool for your specific needs?
This series of expert video lessons, lays out the survey tech landscape, profiles key players and gives you the framework for selecting the right software for you, your team or your agency.
This series of on-demand videos walks through the different types of survey software available; includes profiles of 10 key players; and maps out the questions to ask when evaluating suppliers.
Who this course is for
This course is for anyone who conducts or uses surveys: researchers, designers, analysts, marketers, product managers, consultants, freelancers … and anyone else.
What you will learn
The 12 types of survey software
How to prioritise needs and selection criteria
Key features and differentiators of leading platforms
Landscape: The Different Categories of Survey Software
Introduction
Survey Software Landscape
Multi Mode Survey Software
General Purpose Online Survey Software
Agile and Automated Survey Software
Community Panel Survey Software
Customer Experience Management Software
Employee Experience Management Software
NPS Survey Software
Micro Survey Software
In-App Survey Software
Ratings & Reviews Software
Conversational Survey Software
Form Builders, Quiz and Poll Software
Free Survey Software
Suppliers: Profiles of the Leading Survey Software Platforms
Survey Software Profiles – Introduction
Qualtrics
SurveyMonkey
Forsta
Alchemer
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Instructor
Mike Stevens
Founder, Insight Platforms and What Next Strategy & Planning
Mike is a leading consultant and publisher at the intersection of technology, research and analytics.
He has over 20 years’ experience in agencies, software and consulting firms including Kantar, Alida (formerly Vision Critical) and KAE: Marketing Intelligence.
He works with research teams, technology companies and agencies to help them build skills, choose partners and plan for change.
His website, Insight Platforms, is the leading directory, events and e-learning resource for digital research methods and tools.