Essentials of Advertising Research Course
Learn the basics of advertising research
Learn how advertising research drives more effective marketing communications and stronger brands.
This comprehensive online course covers:
No prior knowledge required. This course provides lessons and resources to elevate your advertising literacy.
Whether you are new to marketing or want to strengthen your advertising skills, this course will equip you with knowledge to get the maximum impact from ad investments.
Enroll now to learn how research transforms ads into assets that captivate, connect and compel.
COURSE INSTRUCTOR
Cynthia Portugal
Founder at Cy Portugal Consulting & Growth Director at Insight Platforms
Cynthia has worked extensively on market research projects in a 20-year career with Unilever, Jacobs Douwe Egberts, Ernst & Young and agencies like GfK and Kantar in Europe and Latin America.
She has designed, managed and analysed hundreds of advertising research projects in her career!
She helped understanding ad scenes to spike interest, developed ways to find out why some ads simply don’t work as they should, experimented with different methodologies to improve ad persuasion, and guided media plans to get the most of them with the right cost.
Based in São Paulo, Brazil, her consultancy helps organisations to develop research skills and build consumer-centric strategies. Cynthia is also a core member of the Insight Platforms team, responsible for content creation, social media and virtual events.
Enrol
£99
12 months’ course access from date of enrolment
Individual Enrolment
Standard course price £99
Buy and take this course yourself
Multiple / Team Enrolment
Savings of 20% – 33%
Buy multiple courses
Buy on behalf of team members
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Course Reviews
Thank you! Loved the examples at the end!
Everything was great! I loved to see the examples at the end.