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Essentials of Advertising Research Course

  • Beginner Level
  • 2 Hours to Complete

Learn the basics of advertising research

Learn how advertising research drives more effective marketing communications and stronger brands.

This comprehensive online course covers:

  • The history and evolution of advertising
  • Key concepts like reach, frequency, messaging, creativity and more
  • Pre-testing and post-testing ads to optimize performance
  • Quantitative surveys and qualitative feedback on ad appeal
  • Specialist techniques like biometrics, facial coding and eye tracking
  • Real world examples across TV, digital, social media and other channels
  • How leading brands use insights to create breakthrough campaigns

No prior knowledge required. This course provides lessons and resources to elevate your advertising literacy.

Whether you are new to marketing or want to strengthen your advertising skills, this course will equip you with knowledge to get the maximum impact from ad investments.

Enroll now to learn how research transforms ads into assets that captivate, connect and compel.


Cynthia Portugal

Founder at Cy Portugal Consulting & Growth Director at Insight Platforms

Cynthia has worked extensively on market research projects in a 20-year career with Unilever, Jacobs Douwe Egberts, Ernst & Young and agencies like GfK and Kantar in Europe and Latin America.

She has designed, managed and analysed hundreds of advertising research projects in her career!

She helped understanding ad scenes to spike interest, developed ways to find out why some ads simply don’t work as they should, experimented with different methodologies to improve ad persuasion, and guided media plans to get the most of them with the right cost.

Based in São Paulo, Brazil, her consultancy helps organisations to develop research skills and build consumer-centric strategies. Cynthia is also a core member of the Insight Platforms team, responsible for content creation, social media and virtual events.



12 months’ course access from date of enrolment

Individual Enrolment

Standard course price £99

Buy and take this course yourself

Multiple / Team Enrolment

Savings of 20% – 33%

Buy multiple courses

Buy on behalf of team members

Frequently Asked Questions

You will have 12 months to complete the course from the time you enrol.

Please visit the teams page for details of bulk / team enrolments.

Yes, you will receive your certificate on completion of the course.

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Course Reviews

4.0 out of 5 stars (based on 1 review)
Very good100%

Thank you! Loved the examples at the end!

March 14, 2024

Everything was great! I loved to see the examples at the end.

Course Lessons

Lessons will appear here when the on-demand course goes live
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