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Essentials of Survey Research Course

  • Beginner Level
  • 1.5 Hours to Complete

Learn the uses, advantages and limitations of survey research

Surveys remain one of the most common and powerful market research tools. This comprehensive online course provides a practical introduction to survey research, including:

  • 10 common uses of surveys for insights and measurement
  • Using surveys for brand health, concept testing, audience profiling and more
  • 10 pitfalls that compromise survey quality and reliability
  • How to avoid issues like low response rates, poor questions, sampling errors and bias
  • 10 alternatives to complement or supplement surveys
  • When other methods like observation, text analytics, diaries and passive tracking add value

Learn survey research fundamentals from an experienced instructor in clear video lessons you can access anytime, anywhere.

Whether you are new to market research or want to elevate your survey skills, this course will give you a toolkit to plan more effective surveys.

Cynthia Portugal Featured Image - Insight Platforms Academy

Cynthia Portugal

Founder at Cy Portugal Consulting & Growth Director at Insight Platforms

Cynthia knows surveys.

She has designed, managed and analysed hundreds of them in a 20-year research career that across Unilever, Jacobs Douwe Egberts, Ernst & Young and Kantar in Europe and Latin America.

Based in Sao Paulo, Brazil, her consultancy helps organisations to develop research skills and build consumer-centric strategies. Cynthia is also a core member of the Insight Platforms team, responsible for content creation, social media and virtual events.


On-Demand Access

£99 /enrolment

12 Months’ Access to All On-Demand Content

Individual Enrolment

One-Time Cost

Frequently Asked Questions

You will have 12 months to complete the course from the time you enrol.

Please contact us using the form below with your request and we will provide a bulk enrolment quote.

Yes, you will receive your certificate on completion of the course.

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