Essentials of Survey Research
Learn the uses, advantages and limitations of surveys
With clear principles, relevant examples and useful tips, this course will teach you:
This course is for anyone who wants to learn the basics of surveys: researchers, marketers, product managers, data analysts and anyone else
Founder at Cy Portugal Consulting & Growth Director at Insight Platforms
Cynthia knows surveys.
She has designed, managed and analysed hundreds of them in a 20-year research career that across Unilever, Jacobs Douwe Egberts, Ernst & Young and Kantar in Europe and Latin America.
Based in Sao Paulo, Brazil, her consultancy helps organisations to develop research skills and build consumer-centric strategies. Cynthia is also a core member of the Insight Platforms team, responsible for content creation, social media and virtual events.