Essentials of Survey Research

ENROL NOW

Beginner Level

1.5 Hours to Complete

Learn the uses, advantages and limitations of surveys

With clear principles, relevant examples and useful tips, this course will teach you:

What surveys are good for

10 practical uses surveys including product research, advertising testing, user feedback and more

The limitations of surveys

10 pitfalls to avoid including poor question design, sampling errors, research bias and more

Alternatives to surveys

10 research methods to complement surveys: qualitative interviews, social listening, data analytics and more

This course is for anyone who wants to learn the basics of surveys: researchers, marketers, product managers, data analysts and anyone else

COURSE INSTRUCTOR

Cynthia Portugal

Founder at Cy Portugal Consulting & Growth Director at Insight Platforms

Cynthia knows surveys.

She has designed, managed and analysed hundreds of them in a 20-year research career that across Unilever, Jacobs Douwe Egberts, Ernst & Young and Kantar in Europe and Latin America.

Based in Sao Paulo, Brazil, her consultancy helps organisations to develop research skills and build consumer-centric strategies. Cynthia is also a core member of the Insight Platforms team, responsible for content creation, social media and virtual events.