Essentials of Qualitative Research
Learn the what, why and how of qualitative research
With clear principles, relevant examples and useful tips, this course will teach you:
This course is for anyone who wants to learn the basics of qualitative research: researchers, marketers, product managers, data analysts and anyone else
Consultant at What Next Strategy & Founder, Insight Platforms
Mike has over 20 years’ research experience in an eclectic mix of disciplines, categories and locations.
He has moderated focus groups with billionaires in Dubai, interviewed process engineers in Scandinavian paper mills and tested ice cream websites with vegans.
His courses combine practical knowledge, useful tips and a strong focus on the basics – without getting lost in the detail.
His website, Insight Platforms, is the leading directory, events and e-learning resource for digital research methods and tools.
12 months’ course access from date of enrolment
Standard course price £99
Buy and take this course yourself
Multiple / Team Enrolment
Savings of 20% – 33%
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Frequently Asked Questions
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Understanding how to get a good qual research outcome
Really helpful in shaping the basics of everything you need to consider in getting good output from qual research. I really enjoyed the discussion around this.