Essentials of Qualitative Research
Learn the what, why and how of qualitative research
With clear principles, relevant examples and useful tips, this course will teach you:
What is qualitative research
The key features of qualitative research and how it differs from quantitative approaches
Qualitative methods and applications
Uses and benefits for qualitative research and introductions to 10 practical methods
Online qualitative research
Introduction to online approaches, including how virtual and in-person approaches differ
This course is for anyone who wants to learn the basics of qualitative research: researchers, marketers, product managers, data analysts and anyone else
COURSE INSTRUCTOR
Mike Stevens
Consultant at What Next Strategy & Founder, Insight Platforms
Mike has over 20 years’ research experience in an eclectic mix of disciplines, categories and locations.
He has moderated focus groups with billionaires in Dubai, interviewed process engineers in Scandinavian paper mills and tested ice cream websites with vegans.
His courses combine practical knowledge, useful tips and a strong focus on the basics – without getting lost in the detail.
His website, Insight Platforms, is the leading directory, events and e-learning resource for digital research methods and tools.
Enrol
£99
12 months’ course access from date of enrolment
Individual Enrolment
Standard course price £99
Buy and take this course yourself
Multiple / Team Enrolment
Savings of 20% – 33%
Buy multiple courses
Buy on behalf of team members
Frequently Asked Questions
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Course Reviews
This is great!
This course made me understand the jargons from the Market Research course I took earlier. Made me understand it more. I will retake both course before moving on to the next one. Thank you Mike!
Qualitative Course
What a nice and accessible way to illustrate the various elements of qualitative research. I would indeed call this course – Booless 😉
Interesting content
Interesting content
Understanding how to get a good qual research outcome
Really helpful in shaping the basics of everything you need to consider in getting good output from qual research. I really enjoyed the discussion around this.