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Essentials of Qualitative Research

  • Beginner Level
  • 2 Hours to Complete

Learn the what, why and how of qualitative research

With clear principles, relevant examples and useful tips, this course will teach you:

What is qualitative research

The key features of qualitative research and how it differs from quantitative approaches

Qualitative methods and applications

Uses and benefits for qualitative research and introductions to 10 practical methods

Online qualitative research

Introduction to online approaches, including how virtual and in-person approaches differ

This course is for anyone who wants to learn the basics of qualitative research: researchers, marketers, product managers, data analysts and anyone else


Mike Stevens

Consultant at What Next Strategy & Founder, Insight Platforms

Mike has over 20 years’ research experience in an eclectic mix of disciplines, categories and locations.

He has moderated focus groups with billionaires in Dubai, interviewed process engineers in Scandinavian paper mills and tested ice cream websites with vegans.

His courses combine practical knowledge, useful tips and a strong focus on the basics – without getting lost in the detail.

His website, Insight Platforms, is the leading directory, events and e-learning resource for digital research methods and tools.



12 months’ course access from date of enrolment

Individual Enrolment

Standard course price £99

Buy and take this course yourself

Multiple / Team Enrolment

Savings of 20% – 33%

Buy multiple courses

Buy on behalf of team members

Frequently Asked Questions

You will have 12 months to complete the course from the time you enrol.

Please contact us using the form below with your request and we will provide a bulk enrolment quote.

Yes, you will receive your certificate on completion of the course.

Contact Us

Send us a message and we’ll get back to you as quickly as possible.

Course Reviews

4.3 out of 5 stars (based on 3 reviews)
Very good67%

Qualitative Course

March 6, 2024

What a nice and accessible way to illustrate the various elements of qualitative research. I would indeed call this course – Booless 😉

Interesting content

February 26, 2024

Interesting content

Understanding how to get a good qual research outcome

February 22, 2024

Really helpful in shaping the basics of everything you need to consider in getting good output from qual research. I really enjoyed the discussion around this.

Course Lessons

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