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Essentials of Brand Tracking

  • Beginner Level
  • 1.5 Hours to Complete

Learn the basics of brand tracking and measurement

With clear principles, relevant examples and useful tips, this course will teach you:

What brands are for

Learn the key features of brands: what they are, how they create value and why they need measuring

What brand health means

Learn why companies invest in creating and sustaining healthy brands

How to track brand health

Understand the essentials of designing, managing, analysing and reporting brand health data

This course is for anyone who wants understand brand tracking: researchers, marketers, product managers, data analysts and anyone else

Cynthia Portugal Featured Image - Insight Platforms Academy

Cynthia Portugal

Founder at Cy Portugal Consulting & Growth Director at Insight Platforms

Cynthia has worked extensively on brand research projects in a 20-year career with Unilever, Jacobs Douwe Egberts, Ernst & Young and Kantar in Europe and Latin America.

Based in São Paulo, Brazil, her consultancy helps organisations to develop research skills and build consumer-centric strategies. Cynthia is also a core member of the Insight Platforms team, responsible for content creation, social media and virtual events.



12 months’ course access from date of enrolment

Individual Enrolment

Standard course price £99

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Multiple / Team Enrolment

Savings of 20% – 33%

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Frequently Asked Questions

You will have 12 months to complete the course from the time you enrol.

Please contact us using the form below with your request and we will provide a bulk enrolment quote.

Yes, you will receive your certificate on completion of the course.

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