Essentials of Brand Tracking
Learn the basics of brand tracking and measurement
With clear principles, relevant examples and useful tips, this course will teach you:
This course is for anyone who wants understand brand tracking: researchers, marketers, product managers, data analysts and anyone else
Founder at Cy Portugal Consulting & Growth Director at Insight Platforms
Cynthia has worked extensively on brand research projects in a 20-year career with Unilever, Jacobs Douwe Egberts, Ernst & Young and Kantar in Europe and Latin America.
Based in São Paulo, Brazil, her consultancy helps organisations to develop research skills and build consumer-centric strategies. Cynthia is also a core member of the Insight Platforms team, responsible for content creation, social media and virtual events.