Essentials of Brand Tracking
Learn the basics of brand tracking and measurement
With clear principles, relevant examples and useful tips, this course will teach you:
This course is for anyone who wants understand brand tracking: researchers, marketers, product managers, data analysts and anyone else
COURSE INSTRUCTOR
Cynthia Portugal
Founder at Cy Portugal Consulting & Growth Director at Insight Platforms
Cynthia has worked extensively on brand research projects in a 20-year career with Unilever, Jacobs Douwe Egberts, Ernst & Young and Kantar in Europe and Latin America.
Based in São Paulo, Brazil, her consultancy helps organisations to develop research skills and build consumer-centric strategies. Cynthia is also a core member of the Insight Platforms team, responsible for content creation, social media and virtual events.
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On-Demand Access
£99 /enrolment
12 Months’ Access to All On-Demand Content
Individual Enrolment
One-Time Cost
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