Essentials of Data Analytics
Understand the basic principles, uses and methods for data analytics
With clear frameworks, relevant examples and practical advice, this course will teach you:
What is Data Analytics?
The features, benefits and main uses for data analytics in marketing and research
Data Sources & Tools
An overview of ten frequently used data sources and relevant analytics tools
Data Analytics Methods
An introduction to nine common methods for applying data analytics to business problems
This course is for anyone who wants to learn demystify data analytics: researchers, marketers, product managers, data analysts and anyone else
COURSE INSTRUCTOR
Mike Stevens
Consultant at What Next Strategy & Founder, Insight Platforms
Mike has over 20 years’ research experience in an eclectic mix of disciplines, categories and locations.
His courses combine practical knowledge, useful tips and a strong focus on the basics – without getting lost in the detail.
His website, Insight Platforms, is the leading directory, events and e-learning resource for digital research methods and tools.
Enrol
£99
12 months’ course access from date of enrolment
Individual Enrolment
Standard course price £99
Buy and take this course yourself
Multiple / Team Enrolment
Savings of 20% – 33%
Buy multiple courses
Buy on behalf of team members
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Course Reviews
Excellent overview of data analytics
Really enjoyed this course. It is incredibly accessible, focusing on core applications and business issues each approach looks to solve.