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Essentials of Data Analytics

  • Beginner Level
  • 1.5 Hours to Complete

Understand the basic principles, methods and uses for data analytics

With clear frameworks, relevant examples and practical advice, this course will teach you:

What is data analytics

The benefits and main uses for data analytics in research and marketing

Methods and terminology

A clear understanding of 8 primary methods for analysing data

Practical applications

How to describe, diagnose and predict behaviour in digital marketing and survey research

This course is for anyone who wants to learn demystify data analytics: researchers, marketers, product managers, data analysts and anyone else


Mike Stevens

Consultant at What Next Strategy & Founder, Insight Platforms

Mike has over 20 years’ research experience in an eclectic mix of disciplines, categories and locations.

He has moderated focus groups with billionaires in Dubai, interviewed process engineers in Scandinavian paper mills and tested ice cream websites with vegans.

His courses combine practical knowledge, useful tips and a strong focus on the basics – without getting lost in the detail.

His website, Insight Platforms, is the leading directory, events and e-learning resource for digital research methods and tools.


On-Demand Access

£99 /enrolment

12 Months’ Access to All On-Demand Content

Individual Enrolment

One-Time Cost


Frequently Asked Questions

You will have 12 months to complete the course from the time you enrol.

Please contact us using the form below with your request and we will provide a bulk enrolment quote.

Yes, you will receive your certificate on completion of the course.

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