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Essentials of Data Analytics

  • Beginner Level
  • 2.5 Hours to Complete

Understand the basic principles, uses and methods for data analytics

With clear frameworks, relevant examples and practical advice, this course will teach you:

What is Data Analytics?

The features, benefits and main uses for data analytics in marketing and research

Data Sources & Tools

An overview of ten frequently used data sources and relevant analytics tools

Data Analytics Methods

An introduction to nine common methods for applying data analytics to business problems

This course is for anyone who wants to learn demystify data analytics: researchers, marketers, product managers, data analysts and anyone else


Mike Stevens

Consultant at What Next Strategy & Founder, Insight Platforms

Mike has over 20 years’ research experience in an eclectic mix of disciplines, categories and locations.

His courses combine practical knowledge, useful tips and a strong focus on the basics – without getting lost in the detail.

His website, Insight Platforms, is the leading directory, events and e-learning resource for digital research methods and tools.



12 months’ course access from date of enrolment

Individual Enrolment

Standard course price £99

Buy and take this course yourself

Multiple / Team Enrolment

Savings of 20% – 33%

Buy multiple courses

Buy on behalf of team members

Frequently Asked Questions

You will have 12 months to complete the course from the time you enrol.

Please contact us using the form below with your request and we will provide a bulk enrolment quote.

Yes, you will receive your certificate on completion of the course.

Contact Us

Send us a message and we’ll get back to you as quickly as possible.

Course Reviews

5.0 out of 5 stars (based on 1 review)
Very good0%

Excellent overview of data analytics

April 22, 2024

Really enjoyed this course. It is incredibly accessible, focusing on core applications and business issues each approach looks to solve.

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