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Essentials of Innovation Research

  • Beginner Level
  • 2 Hours to Complete

Learn the basics of innovation research to reduce risks in the innovation process

In this introductory course you’ll gain a practical understanding of innovation research.

Learn the key methods for identifying opportunities, developing new products and, and launching them successfully.

Explore real-world case studies and examples that showcase research best practices in each step of the innovation funnel.

This course covers:

By the end of the course, you will be able to:

Identify innovation opportunities through market, consumer and trend analysis

Apply the principles of research to develop viable product and technology concepts

Know how to test and refine innovations to ensure appeal, usability and adoption

Make data-driven decisions using research at each stage of innovation development

Understand how research is used to track performance and adapt products post-launch

Whether you work in insights, R&D, marketing or product development, this course provides the core knowledge to contribute to innovation success at any company.


Cynthia Portugal

Founder at Cy Portugal Consulting & Growth Director at Insight Platforms

Cynthia has worked extensively on market research projects in a 20-year career with Unilever, Jacobs Douwe Egberts, Ernst & Young and agencies like GfK and Kantar in Europe and Latin America.

She has designed, managed and analysed hundreds of advertising research projects in her career!

She helped understanding ad scenes to spike interest, developed ways to find out why some ads simply don’t work as they should, experimented with different methodologies to improve ad persuasion, and guided media plans to get the most of them with the right cost.

Based in São Paulo, Brazil, her consultancy helps organisations to develop research skills and build consumer-centric strategies. Cynthia is also a core member of the Insight Platforms team, responsible for content creation, social media and virtual events.



12 months’ course access from date of enrolment

Individual Enrolment

Standard course price £99

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Multiple / Team Enrolment

Savings of 20% – 33%

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Frequently Asked Questions

You will have 12 months to complete the course from the time you enrol.

Please visit the teams page for details of bulk / team enrolments.

Yes, you will receive your certificate on completion of the course.

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