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Winning Attributes of Great Research Technology

Learn what makes a great research technology product.

Understand the core principles of successful restech product design and see examples and recommendations across diverse sub-categories.


  • user experience and design components

  • portability and cross-device usage

  • integrations and ecosystems

  • onboarding, product education, support

Current Status: NOT ENROLLED

Price: £79

Winning Attributes of Great Research Technology
Course Instructor: Mike Stevens
Founder, Insight Platforms

Mike is a leading adviser and consultant on the business of technology, research and analytics.

Mike Stevens Insight Platforms Headshot

About this Course

What’s in the course

This course covers the key attributes that make up a great research technology product.

These factors apply across the board – to survey tools, UX research apps, analytics platforms – and you’ll see plenty of examples to illustrate the points being made.

Who this course is for

This course is for anyone who builds, buys or uses research technology: software firms, agencies, enterprise teams, consultancies, freelancers.

What you will learn

  • How product design needs to meet the needs for a far broader set of user types
  • The growing importance of integrations and ecosystems to research tech
  • How ease of use drives trial, adoption and upgrade along the user journey
  • How technical support, customer success and professional services dovetail with app design

Topics you will cover


Mike Stevens

Founder, Insight Platforms and What Next Strategy & Planning

Mike is a leading consultant and publisher at the intersection of technology, research and analytics.

He has over 20 years’ experience in agencies, software and consulting firms including Kantar, Alida (formerly Vision Critical) and KAE: Marketing Intelligence.

He works with research teams, technology companies and agencies to help them build skills, choose partners and plan for change.

His website, Insight Platforms, is the leading directory, events and e-learning resource for digital research methods and tools.



  • On-demand video lessons and all materials

  • 12 months access

  • Enrol in this course only


You will have 12 months to complete the course from the time you enrol.

Please contact us using the form below with your request and we will provide a bulk enrolment quote.

No, the prices do not include taxes. VAT will be added at checkout for individuals based in the UK and Europe, and for companies based in the UK.


Send us a message and we’ll get back to you as quickly as possible.


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