Winning Attributes of Great Research Technology
Learn what makes a great research technology product.
What’s in the course
This course covers the key attributes that make up a great research technology product.
These factors apply across the board – to survey tools, UX research apps, analytics platforms – and you’ll see plenty of examples to illustrate the points being made.
Who this course is for
This course is for anyone who builds, buys or uses research technology: software firms, agencies, enterprise teams, consultancies, freelancers.
What you will learn
Topics you will cover
Understand the core principles of successful restech product design and see examples and recommendations across diverse sub-categories.
Consultant at What Next Strategy & Founder, Insight Platforms
Mike is a leading consultant and publisher at the intersection of technology, research and analytics.
He has over 20 years’ experience in agencies, software and consulting firms including Kantar, Alida (formerly Vision Critical) and KAE: Marketing Intelligence.
He works with research teams, technology companies and agencies to help them build skills, choose partners and plan for change.
His website, Insight Platforms, is the leading directory, events and e-learning resource for digital research methods and tools.