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Winning Attributes of Great Research Technology

  • Beginner Level
  • 1.5 Hours to Complete

Learn what makes a great research technology product.

What’s in the course

This course covers the key attributes that make up a great research technology product.

These factors apply across the board – to survey tools, UX research apps, analytics platforms – and you’ll see plenty of examples to illustrate the points being made.

Who this course is for

This course is for anyone who builds, buys or uses research technology: software firms, agencies, enterprise teams, consultancies, freelancers.

What you will learn

  • How product design needs to meet the needs for a far broader set of user types
  • The growing importance of integrations and ecosystems to research tech
  • How ease of use drives trial, adoption and upgrade along the user journey
  • How technical support, customer success and professional services dovetail with app design

Topics you will cover

Understand the core principles of successful restech product design and see examples and recommendations across diverse sub-categories.


  • user experience and design components
  • portability and cross-device usage
  • integrations and ecosystems
  • onboarding, product education, support

Mike Stevens

Consultant at What Next Strategy & Founder, Insight Platforms

Mike is a leading consultant and publisher at the intersection of technology, research and analytics.

He has over 20 years’ experience in agencies, software and consulting firms including Kantar, Alida (formerly Vision Critical) and KAE: Marketing Intelligence.

He works with research teams, technology companies and agencies to help them build skills, choose partners and plan for change.

His website, Insight Platforms, is the leading directory, events and e-learning resource for digital research methods and tools.

Enrolment Options

Single Course

£99 /course

Enrol in this course only

One-time payment

All Access

£600 /year

Enrol in any Insight Platforms Academy course

Annual subscription

Frequently Asked Questions

You will have 12 months to complete the course from the time you enrol.

Please contact us using the form below with your request and we will provide a bulk enrolment quote.

Yes, you will receive your certificate on completion of the course.

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