Essentials of Survey Design and Analysis

ENROL NOW

Beginner Level

1.5 Hours to Complete

Learn how to plan, manage and report great survey research

With clear principles, relevant examples and useful tips, this course will teach you:

Planning for success

How to design an effective survey, including the brief, questionnaire and sample frame

Analysing survey data

Key approaches to analysing survey data and generating meaningful insights

Reporting the story

Creative ways to communicate survey results and engage your audience

This course is for anyone who wants to run great survey research: researchers, marketers, product managers, data analysts and anyone else

COURSE INSTRUCTOR

Cynthia Portugal

Founder at Cy Portugal Consulting & Growth Director at Insight Platforms

Cynthia knows surveys.

She has designed, managed and analysed hundreds of them in a 20-year research career that across Unilever, Jacobs Douwe Egberts, Ernst & Young and Kantar in Europe and Latin America.

Based in Sao Paulo, Brazil, her consultancy helps organisations to develop research skills and build consumer-centric strategies. Cynthia is also a core member of the Insight Platforms team, responsible for content creation, social media and virtual events.