Essentials of Survey Design and Analysis
Learn how to plan, manage and report great survey research
With clear principles, relevant examples and useful tips, this course will teach you:
Planning for success
How to design an effective survey, including the brief, questionnaire and sample frame
Analysing survey data
Key approaches to analysing survey data and generating meaningful insights
Reporting the story
Creative ways to communicate survey results and engage your audience
This course is for anyone who wants to run great survey research: researchers, marketers, product managers, data analysts and anyone else
COURSE INSTRUCTOR
Cynthia Portugal
Founder at Cy Portugal Consulting & Growth Director at Insight Platforms
Cynthia knows surveys.
She has designed, managed and analysed hundreds of them in a 20-year research career that across Unilever, Jacobs Douwe Egberts, Ernst & Young and Kantar in Europe and Latin America.
Based in Sao Paulo, Brazil, her consultancy helps organisations to develop research skills and build consumer-centric strategies. Cynthia is also a core member of the Insight Platforms team, responsible for content creation, social media and virtual events.
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On-Demand Access
£99 /enrolment
12 Months’ Access to All On-Demand Content
Individual Enrolment
One-Time Cost
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