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Introduction to Text Analytics for Research

  • Beginner Level
  • 1.5 hrs to Complete

Learn the Basics of Text Analytics

Open text has become a gold-mine for insights.

Survey responses, online reviews, qualitative interviews, video transcripts, social media posts are all sources that researchers can process to understand topics, themes, sentiment and more.

But which techniques are actually available and mature? Which tools are out there for researchers? And which criteria should be evaluated during selection?

In this short, free Insight Platforms Academy course, Maurice Gonzenbach provides the essential knowledge and confidence to use text analytics effectively for your own market research, UX research or Customer Experience projects.

Course Outline

Part 1: Introduction to Text Analytics and Natural Language Processing (10 mins)

Defining Text Analytics, Natural Language Processing (NLP), AI and related terms

Short preamble on the history, recent developments & current trends in the domain

Part 2: Key Use Cases and Data Sources in Research and CX (20 mins)

Use cases of Text Analytics in Market Research & Customer Experience (CX) Research

Key sources & types of text data: adhoc surveys, trackers, in-app feedback, reviews, social media, etc.

Part 3: A Survey of Techniques & Tools for MR & CX (30 mins)

Specific methods & tools that are available & mature for practical use: sentiment analysis; categorisation / coding / theme quantification; anonymisation; summarisation

Considerations on tool selection criteria

Part 4: Case Study Customer Experience Tracker (15 mins)

Based on the example of FlixBus, we show how the evaluation lifecycle for open-ends can look like for a voice of the customer program at scale that helps drive operational excellence.

Part 5: Course Closure & Future Developments (15 mins)

Summary of core concepts

Thoughts on future developments & trends

Maurice Gonzenbach Profile Image 2 - Insight Platforms Academy

Maurice Gonzenbach

Co-Founder & Co-CEO Caplena

Maurice co-founded Caplena, the AI-based text analytics solution in 2017, after completing his CS degree at ETH.

He has taught various NLP courses over the years and holds guest lectures for CAS degrees.


Live Course Workshop plus On-Demand Access

FREE /enrolment

12 Months’ Access to All On-Demand Content

Individual Enrolment

When you enrol in this course, you consent to share your contact information with Caplena and to receive their email communications, subject to the Caplena Privacy Policy. You will be able to unsubscribe at any time.

Frequently Asked Questions

You will have 12 months to complete the course from the time you enrol.

Please have each team member enrol individually from this page.

Yes, you will receive your certificate on completion of the course.

Contact Us

Send us a message if you have questions about this course and we’ll get back to you as quickly as possible.

Course Reviews

5.0 out of 5 stars (based on 1 review)
Very good0%

Great session

January 17, 2024

Very useful session with good examples

Course Lessons

Lessons will appear here when the on-demand course goes live
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