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Mastering Workshops

Learn the core skills you need to plan, design and deliver successful workshops – whether face-to-face or online.

  • 3 hours learning
  • Certificate of Completion

Every insight professional wants to create impact.

Impact comes from visibility. From partnering with stakeholders or clients. From activating the insights we help uncover.

It’s why we do the job: to help organisations make the right decisions for the people they serve.

Insight professionals who lead workshops with confidence – to debrief results, align stakeholders or generate ideas – drive far more impact for their organisations.

And it’s not a mystical art.

Leading effective workshops – offline and online – is something you can learn. The right mix of technology, preparation and inspiration will equip any insight professional with the tools to succeed.

Whether you’re together in a windowless room or dispersed to the four corners of the internet, you can master the skills and tools to deliver great workshops.

This course is led by Pam Hamilton, founder of Paraffin – the only agency that specialises in building effectiveness for insight teams.

Pam also wrote the book – literally – on running high impact workshops.

Pam Hamilton - Insight Platforms

Pam Hamilton

Founder, Paraffin

Pam Hamilton is MD of Paraffin.

Pam is the author of The Workshop Book and is about to launch her new book ”Supercharged Teams, 30 Tools of Great Teamwork”.

Pam has a background in psychology and collective intelligence, and specialises in insight, innovation and capabilities.

Pam worked at Kraft Foods and Unilever in consumer insight before leading internal innovation units Fifteen20 at Research International and ITV Imagine at ITV.

Coral McConnon Headshot - Insight Platforms

Coral McConnon

Project Lead, Paraffin

Coral is a strategy & innovation consultant who focuses on design and facilitation for strategy, insight and innovation workshops.

Coral has worked in marketing consulting for the last 15years. She was initially based in China for 7 years working with clients in AsiaPacific, Middle East and Africa, and has been based in the UK for the last 8 years working with a range of global clients.

Coral leads innovation projects for global brands thinking of product & beyond to the whole experience across touchpoints and creating new business models.

Anna Johnson Headshot

Anna Johnson

Head of Content, Paraffin

Anna Johnson is a research and content specialist, responsible for updating the workshop approach in line with the latest trends and scientific thinking.

Anna coordinates the team of support staff to produce all the films, design, stimuli and research required for every project.

“This was the best training we’ve ever done in terms of engagement and practicality.”
Head of Digital Excellence
“Loved the energy from Paraffin, the enthusiasm, fun and pace.
Was so happy to join again the final day and see the concepts being brought to life.”
Workshop Participant
“Paraffin played an instrumental role in terms of the development and implementation of the programme across our organisation.
Their knowledge and passion for the subject matter, their expertise in capability development and understanding of how to drive cultural and behavioural change were key in ensuring our programme was a huge success.”
Consumer Planning Director
“Your events last week were the best events we’ve ever attended. You guys rock.”
Global Head of Consumer Planning
“Thanks so much for the session. We all really enjoyed it and I know that I have already been putting what we learned into practice.
It was a great build, covering new areas on top of the broad understanding I had covered in the basic tutorial training.
The practical experience was fantastic in terms of seeing what others do, picking up tips from others and going through the process of planning/doing.”
Head of Research and Insights
“The entire marketing community was trained as well as partner agencies.
Refresher versions of the training were made available for new starters and the training is going to be continually repeated every 18 months.”
Workshop Participant
“The materials have been very well received. Everyone I spoke with is finding value in the pages.
Teams run their own trainings based on the materials, localising the guidance, using local examples etc.”
Workshop Participant
“I’m really impressed at how quick you were as a team to provide leadership on how to do online workshops, and knowing how strong
Paraffin’s capability is in this area gives the team a lot more confidence to continue to run workshops.”
Director
“Thanks Coral, absolute delight working with you – and who would have guessed a digital workshop could be so engaging, emotive and tech problem free!”
Workshop Participant
“I am reading your book at the moment and find it very interesting.
I am learning plenty and think it is a great resource for workshop design and facilitation as I am training myself up on these areas.
So a massive thank you for sending this incredible tool.”
Senior Global Innovation Manager, Beauty and Personal Care – Unilever
“Virtual workshop worked well and will soon become the new normal, good to try it out!”
Workshop Participant

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