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The Ten Tribes of Research Technology Buyer

Learn how research tech customers are changing and proliferating.

Research and analytics is becoming embedded into different departments and user types.

Understand these different audiences and see where the biggest growth opportunities are emerging. All illustrated with pragmatic customer personas.

  • Expert research users

  • Emerging user profiles

  • Non-expert users

  • Common use cases


Current Status: NOT ENROLLED

Price: £79

The Ten Tribes of Research Technology Buyer
Course Instructor: Mike Stevens
Founder, Insight Platforms

Mike is a leading adviser and consultant on the business of technology, research and analytics.

Mike Stevens Insight Platforms Headshot

About this Course


What’s in the course

This course covers ten different user personas for research technology, with particular emphasis on emerging segments.

New types of users are increasingly adopting research tools, many of whom lack deep research expertise. Understand the implications of delivering research tech to these non expert audiences.

Who this course is for

This course is for anyone who builds, buys or uses research technology: software firms, agencies, enterprise teams, consultancies, freelancers.

What you will learn

  • Ten different personas for established and emerging users of research tech
  • The importance of usability, onboarding and documentation
  • Needs and expectations specific to each group – and common to all
  • Implications for product and service design in catering to different audiences

Topics you will cover


Instructor


Mike Stevens

Founder, Insight Platforms and What Next Strategy & Planning

Mike is a leading consultant and publisher at the intersection of technology, research and analytics.

He has over 20 years’ experience in agencies, software and consulting firms including Kantar, Alida (formerly Vision Critical) and KAE: Marketing Intelligence.

He works with research teams, technology companies and agencies to help them build skills, choose partners and plan for change.

His website, Insight Platforms, is the leading directory, events and e-learning resource for digital research methods and tools.


Enrol


Solo
£99

  • On-demand video lessons and all materials

  • 12 months access

  • Enrol in this course only


FAQ


You will have 12 months to complete the course from the time you enrol.

Please contact us using the form below with your request and we will provide a bulk enrolment quote.

Yes, you will receive your certificate on completion of the course.

No, the prices do not include taxes. VAT will be added at checkout for individuals based in the UK and Europe, and for companies based in the UK.


Enquire


Send us a message and we’ll get back to you as quickly as possible.


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What's your experience? We'd love to know!
Oku E
Posted 2 months ago
The profiles of buyers is invaluable

This has helped me understand the needs, wants and challenges both my clients and prospect face in their role. Cannot understate how helpful this is.

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Chris Bunyan
Posted 1 year ago
Great overview of buyer personas

I found this really useful - the courses provides a detailed look into what motivates different buyer roles and pain points they might be experiencing

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Tim Brandwood
Posted 1 year ago
Who uses what, and why?

A great exercise in market segmentation through the lens of user architypes. It helped me visualise the types of user need "out there" by visualising personas, user needs and the types of products used by each.

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