The Ten Tribes of Research Technology Buyer

ENROL NOW

Beginner Level

1.5 Hours to Complete

Customers are changing fast. Learn about the new users of research technology.

What’s in the course

This course covers ten different user personas for research technology, with particular emphasis on emerging segments.

New types of users are increasingly adopting research tools, many of whom lack deep research expertise. Understand the implications of delivering research tech to these non expert audiences.

Who this course is for

This course is for anyone who builds, buys or uses research technology: software firms, agencies, enterprise teams, consultancies, freelancers.

What you will learn

Ten different personas for established and emerging users of research tech
The importance of usability, onboarding and documentation
Needs and expectations specific to each group – and common to all
Implications for product and service design in catering to different audiences

Topics you will cover

Understand these different audiences and see where the biggest growth opportunities are emerging. All illustrated with pragmatic customer personas.

Expert research users
Emerging user profiles
Non-expert users
Common use cases

COURSE INSTRUCTOR

Mike Stevens

Consultant at What Next Strategy & Founder, Insight Platforms

Mike is a leading consultant and publisher at the intersection of technology, research and analytics.

He has over 20 years’ experience in agencies, software and consulting firms including Kantar, Alida (formerly Vision Critical) and KAE: Marketing Intelligence.

He works with research teams, technology companies and agencies to help them build skills, choose partners and plan for change.

His website, Insight Platforms, is the leading directory, events and e-learning resource for digital research methods and tools.