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The Ten Tribes of Research Technology Buyer

  • Beginner Level
  • 1.5 Hours to Complete

Customers are changing fast. Learn about the new users of research technology.

What’s in the course

This course covers ten different user personas for research technology, with particular emphasis on emerging segments.

New types of users are increasingly adopting research tools, many of whom lack deep research expertise. Understand the implications of delivering research tech to these non expert audiences.

Who this course is for

This course is for anyone who builds, buys or uses research technology: software firms, agencies, enterprise teams, consultancies, freelancers.

What you will learn

  • Ten different personas for established and emerging users of research tech
  • The importance of usability, onboarding and documentation
  • Needs and expectations specific to each group – and common to all
  • Implications for product and service design in catering to different audiences

Topics you will cover

marketing users CMI teams CX teams analytics UX researchers product managers research agencies freelancers

Understand these different audiences and see where the biggest growth opportunities are emerging. All illustrated with pragmatic customer personas.

  • Expert research users
  • Emerging user profiles
  • Non-expert users
  • Common use cases

Mike Stevens

Consultant at What Next Strategy & Founder, Insight Platforms

Mike is a leading consultant and publisher at the intersection of technology, research and analytics.

He has over 20 years’ experience in agencies, software and consulting firms including Kantar, Alida (formerly Vision Critical) and KAE: Marketing Intelligence.

He works with research teams, technology companies and agencies to help them build skills, choose partners and plan for change.

His website, Insight Platforms, is the leading directory, events and e-learning resource for digital research methods and tools.



12 months’ course access from date of enrolment

Individual Enrolment

Standard course price £99

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Multiple / Team Enrolment

Savings of 20% – 33%

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Frequently Asked Questions

You will have 12 months to complete the course from the time you enrol.

Please contact us using the form below with your request and we will provide a bulk enrolment quote.

Yes, you will receive your certificate on completion of the course.

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