The Ten Tribes of Research Technology Buyer

The Ten Tribes of Research Technology Buyer

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£395
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  • 10 video lessons
  • 1.5 hours

Learn how customers are changing and fragmenting; how research and analytics is becoming embedded into different departments and user types; where the biggest growth opportunities are emerging; all illustrated with pragmatic customer personas.

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Chris Bunyan
Posted 2 months ago
Great overview of buyer personas

I found this really useful - the courses provides a detailed look into what motivates different buyer roles and pain points they might be experiencing

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Tim Brandwood
Posted 5 months ago
Who uses what, and why?

A great exercise in market segmentation through the lens of user architypes. It helped me visualise the types of user need "out there" by visualising personas, user needs and the types of products used by each.

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