Introduction to Social Listening for Market Research
Learn the basics of social listening
With clear principles, relevant examples and useful tips, this course will teach you:
This course is for anyone new to social listening who wants to know how it can be used for market research applications
Alex is a tech entrepreneur and Social Listening pioneer. A Computer Science and Executive MBA graduate, he is one of SILab’s Insider 50 for 2022, the list of most influential professionals in social intelligence.
He is the founder of YouScan, the award-winning AI-powered social media listening platform that is used by customers Nestlé, L’Oréal, Google, Coca-Cola, Samsung, McDonald’s, Mediacom, Kantar, Ipsos and many others.
Market Research Analyst, YouScan
Anna is a Market Research Analyst at YouScan, where she brings social media intelligence to consumer insights projects including brand planning and tracking, customer experience management, trend forecasting and many more.
A graduate of Taras Shevchenko National University of Kyiv, Anna has a Master’s degree in Sociology and expertise in market research, content analysis and digital design.
Who this course is for
12 Months’ Access to All On-Demand Content
Frequently Asked Questions
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Short but enriching!
It is a great basic course and helped me to remind everything since the beginning.
Useful as a basic summary
Useful as a basic summary and introduction. It would also be useful to see what companies do with the data received from social listening ie: increased spend, changed course of actions, etc.
A great listen for the basics of Social Listening
Working in a service sector rather than a direct sales environment this was still a useful course to understand the basics of what our customers and service users social media activity with us means.
Great Summary of the Basics
A summary of the basics, which helps you understand what SML can do and encourages you to think about how it can apply to your own business. Actual case studies help communicate the content. Especially impressed with the objective comparison of SML tools available via different companies. This was not just a 2 hour commercial
This course does what it says and mentions various tools and applications for the techniques mentioned in enough depth that I feel comfortable discussing them.