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Introduction to Social Listening for Market Research

  • Beginner Level
  • 2 Hours to Complete

Learn the basics of social listening

With clear principles, relevant examples and useful tips, this course will teach you:

The basics of social media listening

What is social listening? What is it used for? Why does it matter? What are the main methods and tools for social listening?

Social listening for market research

How representative are social media audiences? What are the pros and cons of social listening? How do you use it for market research?

Tips, tricks and practical use cases

How to use social listening for brand research, competitor intelligence, trends, audience insights and more. Useful guidelines and advice for researchers.

This course is for anyone new to social listening who wants to know how it can be used for market research applications

Alex Orap YouScan Insight Platforms Academy Blob Background

Alex Orap

Founder, YouScan

Alex is a tech entrepreneur and Social Listening pioneer. A Computer Science and Executive MBA graduate, he is one of SILab’s Insider 50 for 2022, the list of most influential professionals in social intelligence.

He is the founder of YouScan, the award-winning AI-powered social media listening platform that is used by customers Nestlé, L’Oréal, Google, Coca-Cola, Samsung, McDonald’s, Mediacom, Kantar, Ipsos and many others.

Anna Yanko YouScan Insight Platforms Academy Blob Background

Anna Yanko

Market Research Analyst, YouScan

Anna is a Market Research Analyst at YouScan, where she brings social media intelligence to consumer insights projects including brand planning and tracking, customer experience management, trend forecasting and many more.

A graduate of Taras Shevchenko National University of Kyiv, Anna has a Master’s degree in Sociology and expertise in market research, content analysis and digital design.

Who this course is for

Insights & Research Teams

Get your new joiners up to speed rapidly with the fundamental principles and tools of market research

Market & Brand Teams

Marketing & Brand Teams

Learn the basic principles of consumer insights for strategy, communications and innovation

Research Tech

Research Tech Companies

Give your Product, Marketing, Sales or Customer Success teams a foundation of research understanding

Research Agency

Agencies & Consultancies

Create a foundation for your entry level people to understand the context, methods and language of research


On-Demand Access

FREE /enrolment

12 Months’ Access to All On-Demand Content

Individual Enrolment

When you enrol in this course, you consent to share your contact information with YouScan and to receive their email communications, subject to the YouScan Privacy Policy. You will be able to unsubscribe at any time.

Frequently Asked Questions

You will have 12 months to complete the course from the time you enrol.

Please contact us using the form below with your request and we will provide a bulk enrolment quote.

Yes, you will receive your certificate on completion of the course.

Contact Us

Send us a message and we’ll get back to you as quickly as possible.

Course Reviews

Rated 4.6 out of 5
4.6 out of 5 stars (based on 5 reviews)
Very good40%

Short but enriching!

Rated 5 out of 5
June 13, 2023

It is a great basic course and helped me to remind everything since the beginning.

Useful as a basic summary

Rated 4 out of 5
June 1, 2023

Useful as a basic summary and introduction. It would also be useful to see what companies do with the data received from social listening ie: increased spend, changed course of actions, etc.

A great listen for the basics of Social Listening

Rated 5 out of 5
June 1, 2023

Working in a service sector rather than a direct sales environment this was still a useful course to understand the basics of what our customers and service users social media activity with us means.

Great Summary of the Basics

Rated 4 out of 5
May 12, 2023

A summary of the basics, which helps you understand what SML can do and encourages you to think about how it can apply to your own business. Actual case studies help communicate the content. Especially impressed with the objective comparison of SML tools available via different companies. This was not just a 2 hour commercial

Good intro

Rated 5 out of 5
May 12, 2023

This course does what it says and mentions various tools and applications for the techniques mentioned in enough depth that I feel comfortable discussing them.

Course Lessons

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