Introduction to Social Listening for Market Research
0. Intro
0.1. Contents
1. SML concept & purposes
2. Metrics
3. SML Tools
4.1. Representativeness of social media data
4.2. SML compared to other research methods
5. SML Research Steps
6. Use Cases – Intro
6.1. Use Case 1 – Brand Health
6.2. Use Case 2 – Competitive landscape
6.3. Use Case 3 – Crisis
6.4. Use Case 4 – Progress of promo campaign
6.5. Use Case 5 – Trends
6.6. Use Case 6 – Audience Insights
7.1. Tips and Tricks – What researchers should keep in mind
7.2. Tips and Tricks – How to boost up data processing and analysing_
7.3 Tips and Tricks – How does SML reinforce other research methods
8. Ethics and Privacy
9. Wrap up
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Introduction to Social Listening for Market Research
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