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Online Qualitative Fundamentals: Long Term Insight Communities

Learn how to build engaging long term research communities.

On-going communities of customers, users or other groups are a powerful way to generate iterative insights over time.

In this course, you’ll cover the main benefits and approaches to creating and sustaining healthy, insightful and engaged communities over the long term.


Current Status: NOT ENROLLED

Price: FREE

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Course Instructor: Laura Pulito

Laura is a specialist in digital research methods. She advises brands, agencies and researchers on best practice approaches for online qualitative projects.

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About this Course


What’s in the course

You’ll learn the uses and advantages of insight communities and get tips for success and pitfalls to avoid

Who this course is for

This course is for anyone new to online qualitative research or who needs a refresher.

What you will learn

  • maintain dialogue with members
  • generate iterative insight
  • keep participants engaged and responsive
  • real examples of communities from the Recollective team

Topics you will cover


Instructor


Laura Pulito

VP Research Service, Recollective

Laura is a specialist in digital research methods and with hands-on experience gained over a decade working with enterprise brands, agencies and technology companies.

She is currently the VP Research Services for Recollective.


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What's your experience? We'd love to know!
Marie Joseph
Posted 10 months ago
It is important to know the different insight of using a long term-community.

I like the way have this module give different options of the variety of different activities and discussions, they are inductive and collaborative ways that makes participant, conduct research within a target group of people over a specific duration that last anywhere, with a commitment of time.

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