Get Started with Insight Synthesis
Learn how to do more with less
There is so much value in existing research. Learn how to maximise what you already know before spending time and scarce budget on new projects.
With clear principles, relevant examples and useful tips, this course will teach you:
Four simple steps
How to synthesise a large amount of existing research into a single, coherent narrative
Persuading stakeholders
The best arguments for synthesising what you already know before turning to primary research
Tools and techniques
What software can help, sources of additional insight, and the pitfalls to avoid
This course is for anyone who wants to make more of research and insight that already exists: agency researchers, marketing teams and in-house insight professionals.
COURSE INSTRUCTOR
Dan Young
Founder at SHED Research Consulting
Dan is a market research and customer insight consultant who helps organisations make more of their existing research. He builds stories from under-utilised or overlooked data and revisits existing research to answer new questions.
Dan previously worked as Head of Insight for UK insurance firm Legal & General, and founded his independent consultancy SHED in 2011 to provide fast, cost efficient and robust advice to research and insights teams.
Course Reviews
Robust insights generation process
Dan gives you an excellent 4 step process to generate actionable insights. He shares tips to customize this process to your style and great examples/case studies. LOVE THIS COURSE!
good overview of how to make the most of existing resources to create powerful and useful insights
My team found this really useful, both in reminding us about some best practice that had perhaps slipped by the wayside, and suggesting new ways to approach things. Dan’s approach is clear and sensible, and the course is good value. Recommended.
Enrol
On-Demand Access
£99 /enrolment
12 Months’ Access to All On-Demand Content
Individual Enrolment
One-Time Cost
Frequently Asked Questions
Contact Us
Send us a message and we’ll get back to you as quickly as possible.