Get Started with Insight Synthesis
Learn how to do more with less
There is so much value in existing research. Learn how to maximise what you already know before spending time and scarce budget on new projects.
With clear principles, relevant examples and useful tips, this course will teach you:
This course is for anyone who wants to make more of research and insight that already exists: agency researchers, marketing teams and in-house insight professionals.
Founder at SHED Research Consulting
Dan is a market research and customer insight consultant who helps organisations make more of their existing research. He builds stories from under-utilised or overlooked data and revisits existing research to answer new questions.
Dan previously worked as Head of Insight for UK insurance firm Legal & General, and founded his independent consultancy SHED in 2011 to provide fast, cost efficient and robust advice to research and insights teams.
good overview of how to make the most of existing resources to create powerful and useful insights
My team found this really useful, both in reminding us about some best practice that had perhaps slipped by the wayside, and suggesting new ways to approach things. Dan’s approach is clear and sensible, and the course is good value. Recommended.