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Get Started with Insight Synthesis

  • Beginner Level
  • 1.5 Hours to Complete

Learn how to do more with less

There is so much value in existing research. Learn how to maximise what you already know before spending time and scarce budget on new projects.

With clear principles, relevant examples and useful tips, this course will teach you:

Four simple steps

How to synthesise a large amount of existing research into a single, coherent narrative

Persuading stakeholders

The best arguments for synthesising what you already know before turning to primary research

Tools and techniques

What software can help, sources of additional insight, and the pitfalls to avoid

This course is for anyone who wants to make more of research and insight that already exists: agency researchers, marketing teams and in-house insight professionals.

Dan Young - Shed Consulting - Insight Platforms Academy
Dan Young – Shed Consulting – Insight Platforms Academy

Dan Young

Founder at SHED Research Consulting

Dan is a market research and customer insight consultant who helps organisations make more of their existing research. He builds stories from under-utilised or overlooked data and revisits existing research to answer new questions.

Dan previously worked as Head of Insight for UK insurance firm Legal & General, and founded his independent consultancy SHED in 2011 to provide fast, cost efficient and robust advice to research and insights teams.

Course Reviews

4.5 out of 5 stars (based on 2 reviews)
Very good50%

Robust insights generation process

December 11, 2023

Dan gives you an excellent 4 step process to generate actionable insights. He shares tips to customize this process to your style and great examples/case studies. LOVE THIS COURSE!

good overview of how to make the most of existing resources to create powerful and useful insights

February 11, 2023

My team found this really useful, both in reminding us about some best practice that had perhaps slipped by the wayside, and suggesting new ways to approach things. Dan’s approach is clear and sensible, and the course is good value. Recommended.


On-Demand Access

£99 /enrolment

12 Months’ Access to All On-Demand Content

Individual Enrolment

One-Time Cost

Frequently Asked Questions

If you enrol in this course only, you will have access to the on-demand course for 12 months.

Please contact us using the form below with your request and we will provide a bulk enrolment quote.

Yes, you will receive your certificate on completion of the course.

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