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B2B SaaS Trends and Implications for Research Technology

Learn about the latest developments driving the business-to-business SaaS industry and what they mean for research technology:

  • Consumerising experiences

  • Overwhelmed buyers

  • No Code / Low Code platforms

  • Empowered users

Current Status: NOT ENROLLED

Price: £79

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Course Instructor: Mike Stevens
Founder, Insight Platforms

Mike is a leading adviser and consultant on the business of technology, research and analytics.

Mike Stevens Insight Platforms Headshot

About this Course

What’s in the course

This course introduces some of the major trends in B2B Software-as-a-Service and explains how the affect the research technology business.

Who this course is for

This course is for anyone who builds, buys or uses research technology: software firms, agencies, enterprise teams, consultancies, freelancers.

What you will learn

  • How organisations have embraced SaaS apps across different disciplines
  • How integrations and better interface design are driving innovation
  • How end users are increasingly empowered to make software decisions
  • How barriers to trial and adoption are falling

Topics you will cover

integrations
no-code / low code
non-expert users
buyer journeys
deflation
‘consumerisation’

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Syllabus

Course Content

Instructor

Mike Stevens

Founder, Insight Platforms and What Next Strategy & Planning

Mike is a leading consultant and publisher at the intersection of technology, research and analytics.

He has over 20 years’ experience in agencies, software and consulting firms including Kantar, Alida (formerly Vision Critical) and KAE: Marketing Intelligence.

He works with research teams, technology companies and agencies to help them build skills, choose partners and plan for change.

His website, Insight Platforms, is the leading directory, events and e-learning resource for digital research methods and tools.

Mike Stevens Insight Platforms Headshot

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Enrol

Solo
£99

  • On-demand video lessons and all materials

  • 12 months access

  • Enrol in this course only

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FAQ

You will have 12 months to complete the course from the time you enrol.

Please contact us using the form below with your request and we will provide a bulk enrolment quote.

Yes, you will receive your certificate on completion of the course.

No, the prices do not include taxes. VAT will be added at checkout for individuals based in the UK and Europe, and for companies based in the UK.

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Send us a message and we’ll get back to you as quickly as possible.

Reviews

Ratings and Reviews

5.0
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What's your experience? We'd love to know!
barbara du perron
Posted 10 months ago
Fantastic overview of the research technology landscape & tons of inspiration

Provides great insight into the key drivers of the rapid change in our industry. Lots of examples, concrete ideas, food for thought & inspiration. Highly recommended for research technology providers (for understanding competitive space, target groups & inspiration) and for research agencies trying to navigate the changing CI space. And anyone passionate about innovation and/or the future of CI

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Chris Bunyan
Posted 11 months ago
Great view of ResTech

Really thorough look at the ResTech market and its key players - Mike really knows his stuff, and offers an excellent view on the state of the market and where it's heading

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Peter Harris
Posted 1 year ago
Bite sized, succinct with lots of recent relevant examples

I wasn;t sure what to expect but delighted that each module is 4-5 mins and you can work your way through when you have the time. logical, simple to understand and engaging

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Cynthia Portugal
Posted 1 year ago
Great summary

It is a great summary of tech trends and usage, with the right ammount of depth - not too superficial and not so technical - in an objective manner.

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Richard Owen
Posted 1 year ago
Succinct Synthesis

Really neat summary of the trends within tech and how they present themselves for the research industry. I have pages of notes and ideas that will serve me well in the future. Dead helpful stuff.

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Tim Brandwood
Posted 1 year ago
Great overview of current trends

Really useful breakdown of the trends within modern SaaS software development. Very interesting to see how the MR Tech industry is (and sometimes isn't!) getting on board with these trends.

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