B2B SaaS Trends and Implications for Research Technology
Learn about the latest trends in B2B software industry and how they drive research tech innovation
What’s in the course
This course introduces some of the major trends in B2B Software-as-a-Service and explains how the affect the research technology business.
Who this course is for
This course is for anyone who builds, buys or uses research technology: software firms, agencies, enterprise teams, consultancies, freelancers.
What you will learn
Topics you will cover
Learn about the latest developments driving the business-to-business SaaS industry and what they mean for research technology:
Consultant at What Next Strategy & Founder, Insight Platforms
Mike is a leading consultant and publisher at the intersection of technology, research and analytics.
He has over 20 years’ experience in agencies, software and consulting firms including Kantar, Alida (formerly Vision Critical) and KAE: Marketing Intelligence.
He works with research teams, technology companies and agencies to help them build skills, choose partners and plan for change.
His website, Insight Platforms, is the leading directory, events and e-learning resource for digital research methods and tools.