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B2B SaaS Trends and Implications for Research Technology

  • Beginner Level
  • 1.5 Hours to Complete

Learn about the latest trends in B2B software industry and how they drive research tech innovation

What’s in the course

This course introduces some of the major trends in B2B Software-as-a-Service and explains how the affect the research technology business.

Who this course is for

This course is for anyone who builds, buys or uses research technology: software firms, agencies, enterprise teams, consultancies, freelancers.

What you will learn

  • How organisations have embraced SaaS apps across different disciplines
  • How integrations and better interface design are driving innovation
  • How end users are increasingly empowered to make software decisions
  • How barriers to trial and adoption are falling

Topics you will cover

Learn about the latest developments driving the business-to-business SaaS industry and what they mean for research technology:

  • Consumerising  experiences
  • Overwhelmed buyers
  • No Code / Low Code platforms
  • Empowered users

Mike Stevens

Consultant at What Next Strategy & Founder, Insight Platforms

Mike is a leading consultant and publisher at the intersection of technology, research and analytics.

He has over 20 years’ experience in agencies, software and consulting firms including Kantar, Alida (formerly Vision Critical) and KAE: Marketing Intelligence.

He works with research teams, technology companies and agencies to help them build skills, choose partners and plan for change.

His website, Insight Platforms, is the leading directory, events and e-learning resource for digital research methods and tools.

Enrolment Options

Single Course

£99 /course

Enrol in this course only

One-time payment

All Access

£600 /year

Enrol in any Insight Platforms Academy course

Annual subscription

Frequently Asked Questions

You will have 12 months to complete the course from the time you enrol.

Please contact us using the form below with your request and we will provide a bulk enrolment quote.

Yes, you will receive your certificate on completion of the course.

Contact Us

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Course Reviews

5.0 out of 5 stars (based on 6 reviews)
Very good0%

Great summary

June 28, 2021

It is a great summary of tech trends and usage, with the right ammount of depth – not too superficial and not so technical – in an objective manner.


Fantastic overview of the research technology landscape & tons of inspiration

May 9, 2021

Provides great insight into the key drivers of the rapid change in our industry. Lots of examples, concrete ideas, food for thought & inspiration. Highly recommended for research technology providers (for understanding competitive space, target groups & inspiration) and for research agencies trying to navigate the changing CI space. And anyone passionate about innovation and/or the future of CI

barbara du perron

Succinct Synthesis

May 8, 2021

Really neat summary of the trends within tech and how they present themselves for the research industry. I have pages of notes and ideas that will serve me well in the future. Dead helpful stuff.

Richard Owen

Bite sized, succinct with lots of recent relevant examples

April 18, 2021

I wasn;t sure what to expect but delighted that each module is 4-5 mins and you can work your way through when you have the time. logical, simple to understand and engaging

Peter Harris

Great overview of current trends

April 12, 2021

Really useful breakdown of the trends within modern SaaS software development. Very interesting to see how the MR Tech industry is (and sometimes isn’t!) getting on board with these trends. Each session is succinct and can be viewed as a stand-alone but in fact the way the sessions all combine means that you build up a very clear view of the Restech market the implications and the developments.

Tim Brandwood

Course Lessons

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