About this Course
What’s in the course
This course introduces some of the major trends in B2B Software-as-a-Service and explains how the affect the research technology business.
Who this course is for
This course is for anyone who builds, buys or uses research technology: software firms, agencies, enterprise teams, consultancies, freelancers.
What you will learn
Topics you will cover
Instructor
Mike Stevens
Founder, Insight Platforms and What Next Strategy & Planning
Mike is a leading consultant and publisher at the intersection of technology, research and analytics.
He has over 20 years’ experience in agencies, software and consulting firms including Kantar, Alida (formerly Vision Critical) and KAE: Marketing Intelligence.
He works with research teams, technology companies and agencies to help them build skills, choose partners and plan for change.
His website, Insight Platforms, is the leading directory, events and e-learning resource for digital research methods and tools.

Provides great insight into the key drivers of the rapid change in our industry. Lots of examples, concrete ideas, food for thought & inspiration. Highly recommended for research technology providers (for understanding competitive space, target groups & inspiration) and for research agencies trying to navigate the changing CI space. And anyone passionate about innovation and/or the future of CI