B2B SaaS Trends and Implications for Research Technology
Learn about the latest trends in B2B software industry and how they drive research tech innovation
What’s in the course
This course introduces some of the major trends in B2B Software-as-a-Service and explains how the affect the research technology business.
Who this course is for
This course is for anyone who builds, buys or uses research technology: software firms, agencies, enterprise teams, consultancies, freelancers.
What you will learn
Topics you will cover
Learn about the latest developments driving the business-to-business SaaS industry and what they mean for research technology:
COURSE INSTRUCTOR
Mike Stevens
Consultant at What Next Strategy & Founder, Insight Platforms
Mike is a leading consultant and publisher at the intersection of technology, research and analytics.
He has over 20 years’ experience in agencies, software and consulting firms including Kantar, Alida (formerly Vision Critical) and KAE: Marketing Intelligence.
He works with research teams, technology companies and agencies to help them build skills, choose partners and plan for change.
His website, Insight Platforms, is the leading directory, events and e-learning resource for digital research methods and tools.
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Course Reviews
Great summary
It is a great summary of tech trends and usage, with the right ammount of depth – not too superficial and not so technical – in an objective manner.
Fantastic overview of the research technology landscape & tons of inspiration
Provides great insight into the key drivers of the rapid change in our industry. Lots of examples, concrete ideas, food for thought & inspiration. Highly recommended for research technology providers (for understanding competitive space, target groups & inspiration) and for research agencies trying to navigate the changing CI space. And anyone passionate about innovation and/or the future of CI
Succinct Synthesis
Really neat summary of the trends within tech and how they present themselves for the research industry. I have pages of notes and ideas that will serve me well in the future. Dead helpful stuff.
Bite sized, succinct with lots of recent relevant examples
I wasn;t sure what to expect but delighted that each module is 4-5 mins and you can work your way through when you have the time. logical, simple to understand and engaging
Great overview of current trends
Really useful breakdown of the trends within modern SaaS software development. Very interesting to see how the MR Tech industry is (and sometimes isn’t!) getting on board with these trends. Each session is succinct and can be viewed as a stand-alone but in fact the way the sessions all combine means that you build up a very clear view of the Restech market the implications and the developments.