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The Research Technology Market Landscape

  • Beginner Level
  • 1.5 Hours to Complete

Understand the breadth and scale of the market for research and analytics technology

What’s in the course

This course covers 8 different categories of research technology spanning surveys, UX, CX, qualitative and more.

Full of examples and case studies, it also covers key market dynamics such as the expectations of investors, new distribution channels, deflationary pressures and the convergence of different disciplines.

Who this course is for

This course is for anyone who builds, buys or uses research technology: software firms, agencies, enterprise teams, consultancies, freelancers.

What you will learn

  • how the research tech market breaks down
  • the impact of new types of buyers and users
  • how different sub-categories are evolving and converging
  • what attracts the investment community

Topics you will cover

Learn how the boundaries of the research technology market are growing and changing shape:

  • the different categories
  • the role of machine learning
  • the new types of users
  • the evolving needs of buyers

Mike Stevens

Consultant at What Next Strategy & Founder, Insight Platforms

Mike is a leading consultant and publisher at the intersection of technology, research and analytics.

He has over 20 years’ experience in agencies, software and consulting firms including Kantar, Alida (formerly Vision Critical) and KAE: Marketing Intelligence.

He works with research teams, technology companies and agencies to help them build skills, choose partners and plan for change.

His website, Insight Platforms, is the leading directory, events and e-learning resource for digital research methods and tools.

Enrolment Options

Single Course

£99 /course

Enrol in this course only

One-time payment

All Access

£600 /year

Enrol in any Insight Platforms Academy course

Annual subscription

Frequently Asked Questions

You will have 12 months to complete the course from the time you enrol.

Please contact us using the form below with your request and we will provide a bulk enrolment quote.

Yes, you will receive your certificate on completion of the course.

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Course Reviews

5.0 out of 5 stars (based on 4 reviews)
Very good0%

I wish I had learnt some of this a few years ago 🙂

May 9, 2021

If you want to understand or feel overwhelmed with the modern Research technology market landscape this is the course you should do. A good deep dive into the explosion of options. Nicely succinct implications for each topic area provided lots of great insight to both the broadening of reach for research and the blurring of boundaries between the emerging sub-categories.

Peter Harris

Research Tools Landscape

April 11, 2021

A wide-ranging audit of the emerging tools within research technology. Looks at some trends that are already with us and some that are yet to establish (synthetic respondents!) and the underlying market dynamics driving these. Great for getting perspective on the key product trends within a noisy and sometimes overwhelming market.

Tim Brandwood

An essential course for anybody operating in the consumer insight space

April 8, 2021

This course provides a fascinating overview of the current consumer research technology landscape and its direction of travel. Mike breaks down the landscape into categories and gives clear explanations for the different use cases of technology within consumer research. I found the lessons exploring the landscape from a trend/business model perspective particularly interesting.

John Conlon

Great for those new to ResTech or been around for a while – this course has something for everyone

April 8, 2021

This course has helped bring all my knowledge and hands on experience of working in the industry together to create an end to end view of ResTech – from personas of buyers through to future trends. Brilliantly executed by Mike, with loads of practical real world examples that I’m constantly scribbling down and looking up. Mike is so knowledgeable and compelling in his delivery – highly recommend!

Gemma Proctor

Course Lessons

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