Learn how the boundaries of the research technology market are growing and changing shape; know the different categories, the new types of users, the role of machine learning, evolving enterprise workflows and more.
Course Content
Ratings and Reviews
Gemma Proctor
This course has helped bring all my knowledge and hands on experience of working in the industry together to create an end to end view of ResTech - from personas of buyers through to future trends. Brilliantly executed by Mike, with loads of practical real world examples that I'm constantly scribbling down and looking up. Mike is so knowledgeable and compelling in his delivery - highly recommend!
Peter Harris
If you want to understand or feel overwhelmed with the modern Research technology market landscape this is the course you should do. A good deep dive into the explosion of options. Nicely succinct implications for each topic area provided lots of great insight to both the broadening of reach for research and the blurring of boundaries between the emerging sub-categories.
Tim Brandwood
A wide-ranging audit of the emerging tools within research technology. Looks at some trends that are already with us, some that are yet to establish (synthetic respondents!) and the underlying market dynamics driving these. Great for getting perspective on the key product trends within a noisy and sometimes overwhelming market.
This course provides a fascinating overview of the current consumer research technology landscape and its direction of travel. Mike breaks down the landscape into categories and gives clear explanations for the different use cases of technology within consumer research. I found the lessons exploring the landscape from a trend/business model perspective particularly interesting.