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The Research Technology Market Landscape

Understand the different sub-categories within the research market.

Learn how the boundaries of the research technology market are growing and changing shape:

  • the different categories

  • the role of machine learning

  • the new types of users

  • the evolving needs of buyers


Current Status: NOT ENROLLED

Price: £79

The Research Technology Market Landscape
Course Instructor: Mike Stevens
Founder, Insight Platforms

Mike is a leading adviser and consultant on the business of technology, research and analytics.

Mike Stevens Insight Platforms Headshot

About this Course


What’s in the course

This course covers 8 different categories of research technology spanning surveys, UX, CX, qualitative and more.

Full of examples and case studies, it also covers key market dynamics such as the expectations of investors, new distribution channels, deflationary pressures and the convergence of different disciplines.

Who this course is for

This course is for anyone who builds, buys or uses research technology: software firms, agencies, enterprise teams, consultancies, freelancers.

What you will learn

  • how the research tech market breaks down
  • the impact of new types of buyers and users
  • how different sub-categories are evolving and converging
  • what attracts the investment community

Topics you will cover


Instructor


Mike Stevens

Founder, Insight Platforms and What Next Strategy & Planning

Mike is a leading consultant and publisher at the intersection of technology, research and analytics.

He has over 20 years’ experience in agencies, software and consulting firms including Kantar, Alida (formerly Vision Critical) and KAE: Marketing Intelligence.

He works with research teams, technology companies and agencies to help them build skills, choose partners and plan for change.

His website, Insight Platforms, is the leading directory, events and e-learning resource for digital research methods and tools.


Enrol


Solo
£99

  • On-demand video lessons and all materials

  • 12 months access

  • Enrol in this course only


FAQ


You will have 12 months to complete the course from the time you enrol.

Please contact us using the form below with your request and we will provide a bulk enrolment quote.

No, the prices do not include taxes. VAT will be added at checkout for individuals based in the UK and Europe, and for companies based in the UK.


Enquire


Send us a message and we’ll get back to you as quickly as possible.


Reviews


Ratings and Reviews

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What's your experience? We'd love to know!
John Conlon
Posted 9 months ago
An essential course for anybody operating in the consumer insight space

This course provides a fascinating overview of the current consumer research technology landscape and its direction of travel. Mike breaks down the landscape into categories and gives clear explanations for the different use cases of technology within consumer research. I found the lessons exploring the landscape from a trend/business model perspective particularly interesting.

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Gemma Proctor
Posted 1 year ago
Great for those new to ResTech or been around for a while - this course has something for everyone

This course has helped bring all my knowledge and hands on experience of working in the industry together to create an end to end view of ResTech - from personas of buyers through to future trends. Brilliantly executed by Mike, with loads of practical real world examples that I'm constantly scribbling down and looking up. Mike is so knowledgeable and compelling in his delivery - highly recommend!

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Peter Harris
Posted 1 year ago
I wish I had learnt some of this a few years ago 🙂

If you want to understand or feel overwhelmed with the modern Research technology market landscape this is the course you should do. A good deep dive into the explosion of options. Nicely succinct implications for each topic area provided lots of great insight to both the broadening of reach for research and the blurring of boundaries between the emerging sub-categories.

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Tim Brandwood
Posted 1 year ago
Research Tools Landscape

A wide-ranging audit of the emerging tools within research technology. Looks at some trends that are already with us, some that are yet to establish (synthetic respondents!) and the underlying market dynamics driving these. Great for getting perspective on the key product trends within a noisy and sometimes overwhelming market.

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