Learn the main elements of Product Led Growth: using software as the main vehicle for marketing, sales, onboarding, retention and expansion. Includes pricing strategies, viral loops, metrics and more; also explains where PLG is not an appropriate strategy.
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Anne-Marie Moir
Great content
Mike is an absolute pro. There is no one in our industry who knows more about technology for research and this course brings together the many and varied components of tech and insights in a way that makes perfect sense. There is a lot here, but the week by week format makes it easy to digest. I love being able to go back to modules after the live sessions.
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This is a must-do course if you are in any way interested in how technology is changing the insight landscape. And what to do about it! Each session is succinct and can be viewed as a stand-alone, but in fact the way the sessions all combine means that you build up a very clear view of the Restech market, the implications and the developments.