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An Introduction to Product Led Growth

Learn the key features of this key Go-to-Market strategy for research tech firms.

Understand the main elements of Product Led Growth:

  • using software as the main vehicle for marketing, sales and onboarding

  • pricing strategies, viral loops, metrics and more

  • implications for retention and expansion

  • situations where PLG is not an appropriate strategy


Current Status: NOT ENROLLED

Price: £79

An Introduction to Product Led Growth
Course Instructor: Mike Stevens
Founder, Insight Platforms

Mike is a leading adviser and consultant on the business of technology, research and analytics.

Mike Stevens Insight Platforms Headshot

About this Course


What’s in the course

This course introduces the core features that comprise Product Led Growth strategies.

See what these mean for technology business generally and for research specifically – with case studies to illustrate how different restech platforms have adopted the strategy.

Who this course is for

This course is for anyone who builds, buys or uses research technology: software firms, agencies, enterprise teams, consultancies, freelancers.

What you will learn

  • How user journeys play out in a PLG model
  • Free trial and freemium implications for research tech
  • Differences between product-led and sales-led strategies
  • How on-boarding, documentation and viral loops drive trial and adoption

Topics you will cover


Instructor


Mike Stevens

Founder, Insight Platforms and What Next Strategy & Planning

Mike is a leading consultant and publisher at the intersection of technology, research and analytics.

He has over 20 years’ experience in agencies, software and consulting firms including Kantar, Alida (formerly Vision Critical) and KAE: Marketing Intelligence.

He works with research teams, technology companies and agencies to help them build skills, choose partners and plan for change.

His website, Insight Platforms, is the leading directory, events and e-learning resource for digital research methods and tools.


Enrol


Solo
£99

  • On-demand video lessons and all materials

  • 12 months access

  • Enrol in this course only


FAQ


You will have 12 months to complete the course from the time you enrol.

Please contact us using the form below with your request and we will provide a bulk enrolment quote.

No, the prices do not include taxes. VAT will be added at checkout for individuals based in the UK and Europe, and for companies based in the UK.


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