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An Introduction to Product Led Growth

Learn the key features of this key Go-to-Market strategy for research tech firms.

Understand the main elements of Product Led Growth:

  • using software as the main vehicle for marketing, sales and onboarding

  • pricing strategies, viral loops, metrics and more

  • implications for retention and expansion

  • situations where PLG is not an appropriate strategy

Current Status: NOT ENROLLED

Price: £79

An Introduction to Product Led Growth
Course Instructor: Mike Stevens
Founder, Insight Platforms

Mike is a leading adviser and consultant on the business of technology, research and analytics.

Mike Stevens Insight Platforms Headshot

About this Course

What’s in the course

This course introduces the core features that comprise Product Led Growth strategies.

See what these mean for technology business generally and for research specifically – with case studies to illustrate how different restech platforms have adopted the strategy.

Who this course is for

This course is for anyone who builds, buys or uses research technology: software firms, agencies, enterprise teams, consultancies, freelancers.

What you will learn

  • How user journeys play out in a PLG model
  • Free trial and freemium implications for research tech
  • Differences between product-led and sales-led strategies
  • How on-boarding, documentation and viral loops drive trial and adoption

Topics you will cover


Mike Stevens

Founder, Insight Platforms and What Next Strategy & Planning

Mike is a leading consultant and publisher at the intersection of technology, research and analytics.

He has over 20 years’ experience in agencies, software and consulting firms including Kantar, Alida (formerly Vision Critical) and KAE: Marketing Intelligence.

He works with research teams, technology companies and agencies to help them build skills, choose partners and plan for change.

His website, Insight Platforms, is the leading directory, events and e-learning resource for digital research methods and tools.



  • On-demand video lessons and all materials

  • 12 months access

  • Enrol in this course only


You will have 12 months to complete the course from the time you enrol.

Please contact us using the form below with your request and we will provide a bulk enrolment quote.

No, the prices do not include taxes. VAT will be added at checkout for individuals based in the UK and Europe, and for companies based in the UK.


Send us a message and we’ll get back to you as quickly as possible.


Ratings and Reviews

Avg. Rating
2 Ratings
What's your experience? We'd love to know!
Paul Griffiths
Posted 1 year ago
Fantastic course - focused, succinct and highly relevant

This is a must-do course if you are in any way interested in how technology is changing the insight landscape. And what to do about it! Each session is succinct and can be viewed as a stand-alone, but in fact the way the sessions all combine means that you build up a very clear view of the Restech market, the implications and the developments.

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Anne-Marie Moir
Posted 1 year ago
Great content

Mike is an absolute pro. There is no one in our industry who knows more about technology for research and this course brings together the many and varied components of tech and insights in a way that makes perfect sense. There is a lot here, but the week by week format makes it easy to digest. I love being able to go back to modules after the live sessions.

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