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How Psychology Can Inspire Better Online Qualitative Research

  • Intermediate Level
  • 1 Hour to Complete

How Psychology Can Inspire Better Online Qualitative Research

Get more insight from your online qualitative research, by learning about the psychology that underpins it.

  • Learn about bias, emotion and memory

  • Covers mobile, webcam and asynchronous methods

  • Make your online qual studies higher more insightful

  • Get practical tips you can use right away

Current Status: NOT ENROLLED

Price: £149

Course Instructor: Tom Woodnutt
Founder, Feeling Mutual

Tom is an expert in online and mobile qualitative research.

Tom Woodnutt Headshot Coloured Background Insight Platforms

About this Course

What’s in the course

In this course, you will learn about best practices for online qualitative research supported by psychological theory.

Taught by multi-award winning online qualitative specialist Tom Woodnutt, it covers the benefits and drawbacks of online qualitative methods (including webcam, asynchronous text and mobile methods).

Informed by years of practical experience and explained by science, you’ll get dozens of psychology-inspired practical tips to improve your online qual research.

Who this course is for

This course is for anyone who conducts or commissions online qualitative research: researchers, moderators, in-house teams, consultants, freelancers.

What you will learn

  • How to make online qual more engaging for participant
  • How to get more value from your online qualitative research
  • How to brief more effective online qual studies
  • How to build more insightful partnerships with research teams

Topics you will cover


Tom Woodnutt

Founder, Feeling Mutual

Tom is an expert in online and mobile qualitative research.  He was an early pioneer, launching Hall & Partners’ online qual offer in 2007 and has helped many other research agencies develop online qualitative methods. 

Over the years, his consultancy Feeling Mutual has been nominated for a number of industry awards (including MRS Awards for best independent consultancy 2017, 2019 and 2021, AQR Qualitative Excellence award 2021 and the Quirks Award for Market Research Excellence 2021 which he won in 2020).

Feeling Mutual works with leading global brands and agencies on projects from brand strategy to advertising development, innovation and customer experience. Tom has been a digital skills trainer for the AQR (Association of Qualitative Researchers) and over the years his ‘Online Qualitative Mastery’ course has helped hundreds of researchers, do more inspiring and enjoyable online qualitative studies. 

Feeling Mutual Awards 2021


Course Access

  • On-demand video lessons and all materials

  • 12 months access


You will have 12 months to complete the course from the time you enrol.

Please contact us using the form below with your request and we will provide a bulk enrolment quote.

Yes, you will receive your certificate on completion of the course.


Send us a message and we’ll get back to you as quickly as possible.

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