Taught by multi-award winning online qualitative specialist Tom Woodnutt, it covers the benefits and drawbacks of online qualitative methods (including webcam, asynchronous text and mobile methods).

Informed by years of practical experience and explained by science, you’ll get dozens of psychology-inspired practical tips to improve your online qual research.

Who this course is for

This course is for anyone who conducts or commissions online qualitative research: researchers, moderators, in-house teams, consultants, freelancers.

What you will learn

How to make online qual more engaging for participant
How to get more value from your online qualitative research
How to brief more effective online qual studies
How to build more insightful partnerships with research teams

Topics you will cover

Intermediate Level

This course assumes some familiarity with online qualitative research

Approx 1.5 Hours to Complete

Save your progress after each completed lesson

Shareable Certificate

Earn a certificate on completion

100% Online Course

Watch from anywhere on laptop, tablet or smartphone

100% On-Demand

Access bite-sized video lessons on your own schedule

Bulk Enrolment Options

Enrol teams and groups with 10s or 100s of members

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Instructor

Tom Woodnutt

Founder, Feeling Mutual

Tom is an expert in online and mobile qualitative research. He was an early pioneer, launching Hall & Partners’ online qual offer in 2007 and has helped many other research agencies develop online qualitative methods.

Over the years, his consultancy Feeling Mutual has been nominated for a number of industry awards (including MRS Awards for best independent consultancy 2017, 2019 and 2021, AQR Qualitative Excellence award 2021 and the Quirks Award for Market Research Excellence 2021 which he won in 2020).

Feeling Mutual works with leading global brands and agencies on projects from brand strategy to advertising development, innovation and customer experience. Tom has been a digital skills trainer for the AQR (Association of Qualitative Researchers) and over the years his ‘Online Qualitative Mastery’ course has helped hundreds of researchers, do more inspiring and enjoyable online qualitative studies.