The Key Choices for Agencies Launching Technology
Learn the critical business decisions to address when adding software products to a service-led business.
Technology and professional services businesses have distinct cost drivers, margin profiles and staffing requirements.
‘Hybrid’ restech firms that combine software and services need to wrk through several big strategic challenges as they balance the demands of each revenue stream.
This short course introduces the main areas that need to be considered with examples from across the research tech industry.
Current Status: NOT ENROLLED
Course Instructor: Mike Stevens
Founder, Insight Platforms
Mike is a leading adviser and consultant on the business of technology, research and analytics.
About this Course
What’s in the course
This course lays out the strategic decisions for agencies launching software offers, including revenue / funding models; product development options; branding; cannibalisation risk and more.
Who this course is for
This course is for anyone who builds, buys or uses research technology: software firms, agencies, enterprise teams, consultancies, freelancers.
What you will learn
- How to evaluate different commercial models
- The relative merits of separate and combined propositions
- The branding and sales / marketing challenges
- Team, service / support and customer implications
Topics you will cover
Commercial Model (8 mins)
Founder, Insight Platforms and What Next Strategy & Planning
Mike is a leading consultant and publisher at the intersection of technology, research and analytics.
He has over 20 years’ experience in agencies, software and consulting firms including Kantar, Alida (formerly Vision Critical) and KAE: Marketing Intelligence.
He works with research teams, technology companies and agencies to help them build skills, choose partners and plan for change.
His website, Insight Platforms, is the leading directory, events and e-learning resource for digital research methods and tools.
Send us a message and we’ll get back to you as quickly as possible.