Learn the critical business decisions to address when adding software products to a service-led business.
Technology and professional services businesses have distinct cost drivers, margin profiles and staffing requirements.
‘Hybrid’ restech firms that combine software and services need to wrk through several big strategic challenges as they balance the demands of each revenue stream.
This short course introduces the main areas that need to be considered with examples from across the research tech industry.
This course lays out the strategic decisions for agencies launching software offers, including revenue / funding models; product development options; branding; cannibalisation risk and more.
Who this course is for
This course is for anyone who builds, buys or uses research technology: software firms, agencies, enterprise teams, consultancies, freelancers.
What you will learn
How to evaluate different commercial models
The relative merits of separate and combined propositions
Founder, Insight Platforms and What Next Strategy & Planning
Mike is a leading consultant and publisher at the intersection of technology, research and analytics.
He has over 20 years’ experience in agencies, software and consulting firms including Kantar, Alida (formerly Vision Critical) and KAE: Marketing Intelligence.
He works with research teams, technology companies and agencies to help them build skills, choose partners and plan for change.
His website, Insight Platforms, is the leading directory, events and e-learning resource for digital research methods and tools.