Essentials of Brand Research
Get to grips with brands and brand research
With clear principles, relevant examples and useful tips, this course will teach you:
This course is for anyone who wants to learn the basics of surveys: researchers, marketers, product managers, data analysts and anyone else
Founder at Cy Portugal Consulting & Growth Director at Insight Platforms
Cynthia has worked extensively on brand research projects in a 20-year career with Unilever, Jacobs Douwe Egberts, Ernst & Young and agencies like GfK and Kantar in Europe and Latin America.
She has designed, managed and analysed hundreds of them!
Based in São Paulo, Brazil, her consultancy helps organisations to develop research skills and build consumer-centric strategies. Cynthia is also a core member of the Insight Platforms team, responsible for content creation, social media and virtual events.