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Essentials of Brand Research Course

  • Beginner Level
  • 2 Hours to Complete

Learn the basics of brand research

Strong brands create powerful connections with consumers. This comprehensive online brand research course teaches how to leverage research to build, manage and grow brands that matter.

Learn about:

  • The importance of brands and their health for companies
  • The importance of brands for consumers
  • Main tools to understand brand’s positioning, performance, penetration and competitive landscape
  • How companies use brand research to uncover growth opportunities
  • Research to track brand health and performance over time
  • Key concepts to measure brand penetration and loyalty
  • How to use research to elevate brand experiences

No prior brand research experience required. The course provides a practical introduction to leveraging insights to craft distinctive brands that drive growth.

It features clear video lessons to reinforce key concepts. Taught by an experienced brand strategist, it is designed for professionals of all levels seeking to strengthen their brand building capabilities.

Enroll now to gain the knowledge of how brand research is used to create brands consumers love, understand and care about.

Cynthia Portugal Featured Image - Insight Platforms Academy

Cynthia Portugal

Founder at Cy Portugal Consulting & Growth Director at Insight Platforms

Cynthia has worked extensively on brand research projects in a 20-year career with Unilever, Jacobs Douwe Egberts, Ernst & Young and agencies like GfK and Kantar in Europe and Latin America.

She has designed, managed and analysed hundreds of them!

Based in São Paulo, Brazil, her consultancy helps organisations to develop research skills and build consumer-centric strategies. Cynthia is also a core member of the Insight Platforms team, responsible for content creation, social media and virtual events.



12 months’ course access from date of enrolment

Individual Enrolment

Standard course price £99

Buy and take this course yourself

Multiple / Team Enrolment

Savings of 20% – 33%

Buy multiple courses

Buy on behalf of team members

Frequently Asked Questions

You will have 12 months to complete the course from the time you enrol.

Please contact us using the form below with your request and we will provide a bulk enrolment quote.

Yes, you will receive your certificate on completion of the course.

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Course Reviews

5.0 out of 5 stars (based on 2 reviews)
Very good0%

New to market research

May 20, 2024

This has been super helpful and clear! Thank you!

Thank you

March 1, 2024

The examples given throughout the session help to understand the concepts and put them in real life…

Course Lessons

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