Essentials of Brand Research Course
Learn the basics of brand research
Strong brands create powerful connections with consumers. This comprehensive online brand research course teaches how to leverage research to build, manage and grow brands that matter.
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No prior brand research experience required. The course provides a practical introduction to leveraging insights to craft distinctive brands that drive growth.
It features clear video lessons to reinforce key concepts. Taught by an experienced brand strategist, it is designed for professionals of all levels seeking to strengthen their brand building capabilities.
Enroll now to gain the knowledge of how brand research is used to create brands consumers love, understand and care about.
COURSE INSTRUCTOR
Cynthia Portugal
Founder at Cy Portugal Consulting & Growth Director at Insight Platforms
Cynthia has worked extensively on brand research projects in a 20-year career with Unilever, Jacobs Douwe Egberts, Ernst & Young and agencies like GfK and Kantar in Europe and Latin America.
She has designed, managed and analysed hundreds of them!
Based in São Paulo, Brazil, her consultancy helps organisations to develop research skills and build consumer-centric strategies. Cynthia is also a core member of the Insight Platforms team, responsible for content creation, social media and virtual events.
Enrol
£99
12 months’ course access from date of enrolment
Individual Enrolment
Standard course price £99
Buy and take this course yourself
Multiple / Team Enrolment
Savings of 20% – 33%
Buy multiple courses
Buy on behalf of team members
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Course Reviews
5.0 out of 5 stars (based on 2 reviews)
New to market research
May 20, 2024
This has been super helpful and clear! Thank you!
Thank you
March 1, 2024
The examples given throughout the session help to understand the concepts and put them in real life…