Essentials of Brand Research
Get to grips with brands and brand research
With clear principles, relevant examples and useful tips, this course will teach you:
What are brands?
Learn about the purpose and commercial value of brands and maximising brand health
Brand research tools
Understand the different approaches to researching brands including qualitative, survey and analytics methods
Brand research types
Learn the key types of brand research, including mapping, positioning, penetration and tracking studies
This course is for anyone who wants to learn the basics of surveys: researchers, marketers, product managers, data analysts and anyone else
COURSE INSTRUCTOR
Cynthia Portugal
Founder at Cy Portugal Consulting & Growth Director at Insight Platforms
Cynthia has worked extensively on brand research projects in a 20-year career with Unilever, Jacobs Douwe Egberts, Ernst & Young and agencies like GfK and Kantar in Europe and Latin America.
She has designed, managed and analysed hundreds of them!
Based in São Paulo, Brazil, her consultancy helps organisations to develop research skills and build consumer-centric strategies. Cynthia is also a core member of the Insight Platforms team, responsible for content creation, social media and virtual events.
Enrol
£99
12 months’ course access from date of enrolment
Individual Enrolment
Standard course price £99
Buy and take this course yourself
Multiple / Team Enrolment
Savings of 20% – 33%
Buy multiple courses
Buy on behalf of team members
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