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Essentials of Brand Research

  • Beginner Level
  • 2 Hours to Complete

Get to grips with brands and brand research

With clear principles, relevant examples and useful tips, this course will teach you:

What are brands?

Learn about the purpose and commercial value of brands and maximising brand health

Brand research tools

Understand the different approaches to researching brands including qualitative, survey and analytics methods

Brand research types

Learn the key types of brand research, including mapping, positioning, penetration and tracking studies

This course is for anyone who wants to learn the basics of surveys: researchers, marketers, product managers, data analysts and anyone else

Cynthia Portugal Featured Image - Insight Platforms Academy

Cynthia Portugal

Founder at Cy Portugal Consulting & Growth Director at Insight Platforms

Cynthia has worked extensively on brand research projects in a 20-year career with Unilever, Jacobs Douwe Egberts, Ernst & Young and agencies like GfK and Kantar in Europe and Latin America.

She has designed, managed and analysed hundreds of them!

Based in São Paulo, Brazil, her consultancy helps organisations to develop research skills and build consumer-centric strategies. Cynthia is also a core member of the Insight Platforms team, responsible for content creation, social media and virtual events.



12 months’ course access from date of enrolment

Individual Enrolment

Standard course price £99

Buy and take this course yourself

Multiple / Team Enrolment

Savings of 20% – 33%

Buy multiple courses

Buy on behalf of team members

Frequently Asked Questions

You will have 12 months to complete the course from the time you enrol.

Please contact us using the form below with your request and we will provide a bulk enrolment quote.

Yes, you will receive your certificate on completion of the course.

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