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Online Qualitative Fundamentals: Diary Studies and In-the-Moment Research

Learn online qualitative approaches to understanding people over time or at specific points in time.

Diary studies help capture participants’ experiences over time – for example documenting the use of cosmetic products over a two-week period.

In-the-Moment tasks capture insights from a specific point in time – for example reporting on a test drive experience at an auto dealer.


Current Status: NOT ENROLLED

Price: FREE

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Course Instructor: Laura Pulito

Laura is a specialist in digital research methods. She advises brands, agencies and researchers on best practice approaches for online qualitative projects.

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About this Course


What’s in the course

Learn how to use diary studies and in-the-moment tasks in your own online qualitative projects.

Who this course is for

This course is for anyone new to online qualitative research or who needs a refresher.

What you will learn

  • useful tips for your own projects
  • examples of real diary studies
  • how to apply in-the-moment techniques
  • case studies from Recollective’s own research

Topics you will cover


Instructor


Laura Pulito

VP Research Service, Recollective

Laura is a specialist in digital research methods and with hands-on experience gained over a decade working with enterprise brands, agencies and technology companies.

She is currently the VP Research Services for Recollective.


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What's your experience? We'd love to know!
Marie Joseph
Posted 10 months ago
Everything about this 3rd module is important to know.

I like have I experience and learn have journal is very important in a research and have it give clear information of the approach and method we need to investigate an work that have the benefit of being explore out there with asking the right questions that catches everyone's interest.

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Bivian Montufar
Posted 10 months ago
Good

It's important

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