Laura is a specialist in digital research methods and with hands-on experience gained over a decade working with enterprise brands, agencies and technology companies. She is currently the VP Research Services for Recollective.
Diary Studies and In-the-Moment Research
These methods help capture participants’ experiences over time (like documenting the use of cosmetic products over a two-week period) or at a point in time (like reporting on a test drive experience at an auto dealer).
Learn how to apply these approaches; get useful advice for your own projects; and see examples of real diary studies and in-the-moment online qual research.