Essentials of Brand Research Course

Learn the basics of brand research

Strong brands create powerful connections with consumers. This comprehensive online brand research course teaches how to leverage research to build, manage and grow brands that matter.

Learn about:

No prior brand research experience required. The course provides a practical introduction to leveraging insights to craft distinctive brands that drive growth.

It features clear video lessons to reinforce key concepts. Taught by an experienced brand strategist, it is designed for professionals of all levels seeking to strengthen their brand building capabilities.

Enroll now to gain the knowledge of how brand research is used to create brands consumers love, understand and care about.

COURSE INSTRUCTOR

Cynthia Portugal

Founder at Cy Portugal Consulting & Growth Director at Insight Platforms

Cynthia has worked extensively on brand research projects in a 20-year career with Unilever, Jacobs Douwe Egberts, Ernst & Young and agencies like GfK and Kantar in Europe and Latin America.

She has designed, managed and analysed hundreds of them!

Based in São Paulo, Brazil, her consultancy helps organisations to develop research skills and build consumer-centric strategies. Cynthia is also a core member of the Insight Platforms team, responsible for content creation, social media and virtual events.

• LinkedIn
• Twitter

Course Lessons