Essentials of Survey Research Course
Learn the uses, advantages and limitations of survey research
Surveys remain one of the most common and powerful market research tools. This comprehensive online course provides a practical introduction to survey research, including:
Learn survey research fundamentals from an experienced instructor in clear video lessons you can access anytime, anywhere.
Whether you are new to market research or want to elevate your survey skills, this course will give you a toolkit to plan more effective surveys.
COURSE INSTRUCTOR
Cynthia Portugal
Founder at Cy Portugal Consulting & Growth Director at Insight Platforms
Cynthia knows surveys.
She has designed, managed and analysed hundreds of them in a 20-year research career that across Unilever, Jacobs Douwe Egberts, Ernst & Young and Kantar in Europe and Latin America.
Based in Sao Paulo, Brazil, her consultancy helps organisations to develop research skills and build consumer-centric strategies. Cynthia is also a core member of the Insight Platforms team, responsible for content creation, social media and virtual events.
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On-Demand Access
£99 /enrolment
12 Months’ Access to All On-Demand Content
Individual Enrolment
One-Time Cost
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Course Lessons
Course Content
0. Presentation
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1. Introduction
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2. What Surveys are Good For
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3. Understanding Brand Health
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4. Advertising Testing
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5. Concept Testing
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6. Product Testing
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7. Profiling Audiences
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8. User Feedback
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9. Customer Experience
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10. Employee Experience
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11. Opinion Polling
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12. Social Research
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13. Chapter Closure
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14. What Can Go Wrong with Surveys
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15. Non Response
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16. Limited Recall
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17. Questionnaire Errors
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18. Sampling Mistakes
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19. Low Quality Respondents
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