Users

I'm an average joe who sometimes does above-average things—like building sensory testing tools and helping brands understand what consumers actually feel, not just what they say. For over 25 years, I've been exploring brands, sensory experiences, and consumer insights across APAC and US markets. As Founder of Spark Sensory AI,...

I spent most of my early career in finance and strategy, working across organizations where the job was essentially to make sense of complex data and turn it into a direction. In 2022, when we founded Enlighty ‘‘The Consumer Intelligence Platform’’, with my co-founder who had spent years building academic...