Bio :
Mark founded QuMind in 1999 and has over 30 years in the research industry, having formerly been Business Group Director at Kantar WorldPanel.
Bio :
Alan White brings 20 years of experience designing and managing strategic initiatives to generate actionable evidence-based insights and recommendations related to Brand Equity, Client Loyalty, New Product Development, Communication Programs Assessment, Market Segmentation, Acquisition and Product Optimization, Marketing Effectiveness, and Outcomes Measurement initiatives. As an experienced insights practitioner and strategic...