Bio :
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Bio :
Diego Martínez Ficceti is a senior brand strategist, consultant and founder of Figer Brands, with more than 25 years of experience leading strategic projects across Latin America. He specializes in purpose-driven branding, cultural transformation, and leadership alignment. Diego works with organizations seeking to integrate brand, culture, and teams into a...
Bio :
Fredy Martinez is an accomplished marketing and research professional with over a decade of experience in the commercial sector, blending expertise in qualitative and quantitative research with a deep understanding of emerging technologies. As Chief Operating Officer at Dipli, a SaaS platform that streamlines qualitative research processes, Fredy leads the...
Bio :
Marketing Researcher for 35 years, doing all sort of research, from pretesting till strategic demand spaces projects. Five years working as anthropologist .