Users

Experienced Research Director in the Broadcast Media Industry. Design Research, Consumer Insights, Brand Strategy, Programming and Analytics. Enthusiastic about user ́s understanding, brand ́s values and content ́s performance.

I have more than 20 years of market research practice with in-depth experience dealing with consumers of different life stages and various cultures that span across several markets in Asia, Middle East, North Africa and North America. Over the years, I have conducted many qualitative activities, traditional and online, covering...