AI Essentials: Navigating the Tools Landscape
Learn About AI Software Tools for Research and Insights
Explore the landscape of AI tools and software platforms that are transforming the work of research and insights professionals.
This masterclass provides a solid introduction to the capabilities of different types of AI research tools, grouped into 10 key categories. You’ll learn about key features, use cases and upcoming developments; as well as how you can apply these tools practically for market research, UX research, CX feedback, data analytics and more.
Gain a thorough understanding of the different categories of AI tools and platforms. We’ll cover everything from video-based research, AI moderators, qualitative analysis, synthetic data and more.
Learn how to apply the approaches and techniques from each category to your own projects and see practical examples and case studies to illustrate how these tools can be used.
Learning Outcomes
- Comprehensive Tools Landscape: Understand the broad landscape of AI tools available for research and insights.
- Practical Application: Learn to apply AI tools and approaches to real-world research projects.
- Strategic Integration: Get an understanding of these AI tools might impact your ways of working and your business.
COURSE INSTRUCTOR
Mike Stevens
Consultant at What Next Strategy & Founder, Insight Platforms
Mike is the founder of Insight Platforms, the leading online directory, learning and events site for modern research and insights.
He is also a leading consultant, advisor and writer at the intersection of technology, research and analytics.
His courses combine practical knowledge, useful tips and a strong focus on the basics. You’ll get jargon-free explanation; clear visualisation of important concepts; and relevant case studies to bring your learning to life.
Course Reviews
Very detailed but some overlap
A very detailed overview of the different ways in which AI can be used to inform, assist, augment market research across the entire spectrum of methodologies. Easy to understand and the different category groupings and pros/cons discussed were very helpful. My only niggle was that because of the breadth of tools discussed, there was some overlap across the categories – which when reviewing the training back-to-back felt a little repetitive. Otherwise though, a very detailed training session, and time well spent. Many thanks!
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£99
12 months’ course access from date of enrolment
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