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AI Essentials: Navigating the Tools Landscape

  • Beginner Level
  • 2 Hours to Complete

Learn About AI Software Tools for Research and Insights

Explore the landscape of AI tools and software platforms that are transforming the work of research and insights professionals.

This masterclass provides a solid introduction to the capabilities of different types of AI research tools, grouped into 10 key categories. You’ll learn about key features, use cases and upcoming developments; as well as how you can apply these tools practically for market research, UX research, CX feedback, data analytics and more.

Gain a thorough understanding of the different categories of AI tools and platforms. We’ll cover everything from video-based research, AI moderators, qualitative analysis, synthetic data and more.

Learn how to apply the approaches and techniques from each category to your own projects and see practical examples and case studies to illustrate how these tools can be used.

Learning Outcomes

  • Comprehensive Tools Landscape: Understand the broad landscape of AI tools available for research and insights.
  • Practical Application: Learn to apply AI tools and approaches to real-world research projects.
  • Strategic Integration: Get an understanding of these AI tools might impact your ways of working and your business.
COURSE INSTRUCTOR

Mike Stevens

Consultant at What Next Strategy & Founder, Insight Platforms

His courses combine practical knowledge, useful tips and a strong focus on the basics. You’ll get jargon-free explanation; clear visualisation of important concepts; and relevant case studies to bring your learning to life.

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12 months’ course access from date of enrolment

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Frequently Asked Questions

You will have 12 months to complete the course from the time you enrol.

Please contact us using the form below with your request and we will provide a bulk enrolment quote.

Yes, you will receive your certificate on completion of the course.

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