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Essentials of Customer Experience

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Beginner Level

1.5 Hours to Complete

Learn the basics of CX understanding, measurement & analytics

With clear principles, relevant examples and useful tips, this course will teach you:

What CX is all about

An introduction to the Experience Economy and the role of CX in attracting and retaining customers

Feedback & Measurement

The survey-based frameworks for measuring CX, including NPS, CSAT, CES and more

CX
Analytics

5 key uses for data in CX, including behavioural, social, digital, text and journey analytics

This course is for anyone who wants to learn the basics of CX: researchers, marketers, product managers, data analysts and anyone else

COURSE INSTRUCTOR

Mike Stevens

Consultant at What Next Strategy & Founder, Insight Platforms

Mike has worked in research and customer experience management for over 20 years, and has led major CX feedback programmes for organisations including Vodafone, British Telecom and American Express.

His courses combine practical knowledge, useful tips and a strong focus on the basics – without getting lost in the detail.

His website, Insight Platforms, is the leading directory, events and e-learning resource for digital research methods and tools.

Enrolment Options

Single Course

£99 ^/course

1 course

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12 months course access

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Full Access

£600 ^/year

Unlimited courses

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Enrol in any Insight Platforms Academy course
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Frequently Asked Questions

You will have 12 months to complete the course from the time you enrol.

Please contact us using the form below with your request and we will provide a bulk enrolment quote.

Yes, you will receive your certificate on completion of the course.

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