Essentials of Customer Experience
Learn the basics of CX understanding, measurement & analytics
With clear principles, relevant examples and useful tips, this course will teach you:
What CX is all about
An introduction to the Experience Economy and the role of CX in attracting and retaining customers
Feedback & Measurement
The survey-based frameworks for measuring CX, including NPS, CSAT, CES and more
CX
Analytics
5 key uses for data in CX, including behavioural, social, digital, text and journey analytics
This course is for anyone who wants to learn the basics of CX: researchers, marketers, product managers, data analysts and anyone else
COURSE INSTRUCTOR
Mike Stevens
Consultant at What Next Strategy & Founder, Insight Platforms
Mike has worked in research and customer experience management for over 20 years, and has led major CX feedback programmes for organisations including Vodafone, British Telecom and American Express.
His courses combine practical knowledge, useful tips and a strong focus on the basics – without getting lost in the detail.
His website, Insight Platforms, is the leading directory, events and e-learning resource for digital research methods and tools.
Enrol
On-Demand Access
£99 /enrolment
12 Months’ Access to All On-Demand Content
Individual Enrolment
One-Time Cost
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