Introduction to Social Listening for Market Research
Learn the basics of social listening
With clear principles, relevant examples and useful tips, this course will teach you:
The basics of social media listening
What is social listening? What is it used for? Why does it matter? What are the main methods and tools for social listening?
Social listening for market research
How representative are social media audiences? What are the pros and cons of social listening? How do you use it for market research?
Tips, tricks and practical use cases
How to use social listening for brand research, competitor intelligence, trends, audience insights and more. Useful guidelines and advice for researchers.
This course is for anyone new to social listening who wants to know how it can be used for market research applications
COURSE INSTRUCTORS
Alex Orap
Founder, YouScan
Alex is a tech entrepreneur and Social Listening pioneer. A Computer Science and Executive MBA graduate, he is one of SILab’s Insider 50 for 2022, the list of most influential professionals in social intelligence.
He is the founder of YouScan, the award-winning AI-powered social media listening platform that is used by customers Nestlé, L’Oréal, Google, Coca-Cola, Samsung, McDonald’s, Mediacom, Kantar, Ipsos and many others.
Anna Yanko
Market Research Analyst, YouScan
Anna is a Market Research Analyst at YouScan, where she brings social media intelligence to consumer insights projects including brand planning and tracking, customer experience management, trend forecasting and many more.
A graduate of Taras Shevchenko National University of Kyiv, Anna has a Master’s degree in Sociology and expertise in market research, content analysis and digital design.
Who this course is for
Insights & Research Teams
Get your new joiners up to speed rapidly with the fundamental principles and tools of market research
Marketing & Brand Teams
Learn the basic principles of consumer insights for strategy, communications and innovation
Research Tech Companies
Give your Product, Marketing, Sales or Customer Success teams a foundation of research understanding
Agencies & Consultancies
Create a foundation for your entry level people to understand the context, methods and language of research
Enrol
On-Demand Access
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12 Months’ Access to All On-Demand Content
Individual Enrolment
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Frequently Asked Questions
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Course Reviews
Clear to follow, well-structured
Everything was clear and easy to follow. The lessons are well-structured, and the videos are short yet very informative -they explain complex concepts in a simple and engaging way. I really appreciated how the presentations are filled with visual materials that make the information easier to understand and remember. The course provides practical examples and insights that can be applied immediately in real-life work situations. Overall, it’s a well-designed, dynamic, and user-friendly course that makes learning both enjoyable and effective. Highly recommended!
Wonderful introduction to social listening
I would particularly like to highlight the detailed analysis of each unique use case, complete with specific examples. The short list and explanation of the relevant areas and metrics in each case are very helpful. This adds incredible value and brings you as close as possible to the heart of the matter.
Great
Very interesting and informative.
brief and accurate SML basics!
I have just completed this course and can definitely say that it explains all the fundamental things about Social Media Listening research technique.
Thank you, YouScan!
Great overview
Really great overview of the method